Exhibit at Zoomark International 2011
Bologna, Italy
May 12-15, 2011

Eligibility Requirements
Italian Market Sector Market Report 
Registration Information
Letter from Show Organizer

The U.S. Department of Commerce is organizing the U.S. Pavilion at Zoomark International, May 12-15, 2011 in Bologna. As in the past, the U.S. Pavilion provides an excellent, low-cost opportunity for U.S. exhibitors to enter the lucrative Italian and European market for pet supplies.

Zoomark is a can’t-miss platform for networking with over 20,000 qualified global buyers.  Meet with old and new trading partners and test the impact of your products and marketing strategies during this exciting international opportunity!

The U.S. Pavilion at Zoomark includes a turnkey booth and full package of market-entry services that will be offered ONLY to the U.S. exhibitors. These services include: interpretation service at the show, a promotional campaign, on-site logistical and marketing assistance, general exhibition services and much more (see our website for detailed information).

The latest news from the market indicates that PET FOOD sales are up 5.9% in Italy.  According to the 2010 edition of the annual market analysis report by Assalco (Italy’s association of pet food and care companies), cat and dog food is a growing market segment in Italy. In fact, Italian customers increasingly trust industrially-made products that grant a balanced diet meeting the actual nutritional requirements of their beloved pets.  Dry cat food and super premium dog food continue to display the best sales trends.  Positive trends are also assured for snacks and smart treats, especially for nutraceuticals, snacks that are made to ensure a greater nutritional balance for animals.

As for the PET PRODUCTS market segment, sales trends for accessories and services in Italy are also increasing, in particular with regard to pet-care products.  In the next few years, the market will also see an expansion in the pet care and complementary products segment, as well as in the products for pet healthcare.  The market is also showing a fast development with greater attention to design and segmentation of products.  Nail polish, fur dye, deodorant, and sun creams, anti-stress sprays are just some of the products that have been launched successfully.  In the fish segment, some companies have also committed greater effort towards product innovation.

Don’t miss this opportunity to get your foot in the door or expand your presence in the Italian market and beyond countries.

To register your interest in the U.S. Pavilion, on our other services, and to obtain market research, please visit: http://www.buyusa.gov/italy/en/zoomark2011homepage.html .  You may also contact Simonetta Busnelli, Commercial Specialist at the U.S. Commercial Service: Simonetta.Busnelli@trade.gov

For more information from the show organizer about Zoomark International 2011, please visit: http://www.zoomark.it