table of contents
April 2007 / Issue 14
Chairman's Message
APPMA Goes for the Gold In today's world a couple celebrating a 50th wedding anniversary is a bit of an anomaly. A business partnership or association that can stand the test of time would arguably fall into this same category. For this reason, it is with extreme pride that I write to you in my first Advisor "Message" as Chairman of the APPMA Board about the coming Golden Anniversary of our Association... For complete story, click here
APPMA News
APPMA News updates in this issue include: Newly elected APPMA Board, new APPMA Members, 2007 Industry spending figures, dues notice reminder, and Global Pet Expo prospectus. For complete stories, click here
Show Shakedown
Have No Fear…the 2008 Global Pet Expo Simplified Prospectus is Here! There are few dates on a calendar that can cause wide-spread dread… April 15th comes to mind. For kids, there's the first day of school. I've heard from some Global Pet Expo exhibitors that they feel that way the day they receive the Exhibitor Prospectus. But have no fear; we have simplified the process this year, and starting with the 2008 show, you will not receive the Exhibitor Prospectus by FedEx. Instead, in early May, you will receive a Global Pet Expo floor plan via the U.S. Postal Service…For the complete story, click here
Survey Says!
The 2007-2008 APPMA National Pet Owners Survey Data is Launched at Global Pet Expo 
Among the many events at the Global Pet Expo, members, media and buyers were invited to a seminar which released top-line data from the newest edition of The APPMA National Pet Owners Survey. Industry experts and novices alike, market research professionals and the media attended this comprehensive Survey overview ...For complete story, click here
PIJAC Perspectives
2006 Ends, 2007 Underway -Government Affairs Move On The 2005-06 legislative session came to a relatively quiet end. By years end, PIJAC had tracked slightly more than 2,000 proposed bills and regulations in 45 states covering a wide variety of activities involving companion animals. 642 proposals were considered "hot" or proposals that could adversely impact the supply or ownership of pets. PIJAC also responded to a number of international issues that directly impact the ability of our industry to trade in a number of species commonly sold in our pet stores...For the complete story, click here
Marketing/Communications/PR
Press Coverage Recap from Global Pet Expo 2007 The 2007 Show garnered airtime and ink for numerous exhibitors. More than 150 members of the press from TV, radio and print media turned out to cover this year's show. Gina Spadafori was named 2007 Recipient of Global Pet Expo's Annual Excellence in Pet Industry Journalism Award...For complete story, click here
Legal Briefs
Laws That Protect Our Ultimate Customer APPMA's members manufacture and sell hundreds of products that are intended to make the lives of our "ultimate" consumer, the companion animal, more enjoyable. Many products for pets are regulated, such as EPA's regulation of pesticides and FDA's regulation of pet food and medicines. APPMA provides educational opportunities for members to learn about pet product regulations through our web site, the Advisor and through a Webcast series. Good business, however, requires knowing more than the laws that regulate pet products...For the complete story, click here
Growing Global
Import and Export Issues a Big Hit at Global Pet Expo 2007 We were very pleased with the attendance and enthusiasm generated from the two seminars presented by American River International for APPMA members at Global Pet Expo. For a summary on "Best Practices for Managing the Import Supply Chain" and "Best Practices for Exporting to Europe" and for information on upcoming web casts...For the complete story,
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Meet Your APPMA Staff
Meet APPMA General Manager Edith Martignetti 
In this Advisor feature, one APPMA staff member will be profiled each quarter to give you an opportunity to get to know them better. Find out about what each individual is doing to serve members and the pet industry. The third in this series highlights APPMA General Manager Edith Martignetti...For the complete story, click here
Industry Insight
We Really Are All on the Same Team Every one of us, whether a retailer, a distributor or a manufacturer have one very important thing in common- We all need an ongoing supply of live animals to be available as our ultimate customers. APPMA does a wonderful job of tracking and dealing with pet product issues. PIJAC does an equally amazing job. Beginning in this issue of the Advisor we are going to be reporting on a number of live animal issues along with a perspective of just how these issues can directly affect your business...For complete story, click here
Sponsorship Opportunities
A Very Special Thank You to The 2007 Global Pet Expo Sponsors! This past February, Global Pet Expo Sponsors increased branding for their companies, product lines and attracted more buyers and members of the press to their booths by purchasing various sponsorship opportunities. This year, the Marketing Communications team wanted to continue and increase more awareness for sponsors at the Show so they could stand out from their competition...For complete story,
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Insurance Update
Risk Management: Contingent Business Interruption Most companies recognize that, if their buildings are damaged by an insured peril, they may be able to recover a portion of the loss through business interruption insurance. But what about those situations where you are not able to produce a product because one of your suppliers can't make the components you need?...For complete story, click here