TABLE OF CONTENTS
January 2004/Issue 1 VISIT US ONLINE AT: WWW.APPMA.ORG
President's Message
APPMA News
Marketing / PR / Communications
Legal Briefs
Growing Global
PIJAC Perspectives
Distributor Dialogue (PIDA)
Referral Network Listings














President's Message
How digital is your business?This seems an appropriate question to ask as part of the first e-Advisor. How did we evolve to an electronic magazine? In 2001, the staff began to gather e-mail addresses of members to facilitate quick communication on critical issues. For the complete story, click here




APPMA News
Trade Show Exhibitor Space Available. It's not too late to reserve your booth at The APPMA Show! The APPMA Show is the largest annual pet products trade show in the world with 600 exhibitors in 1,600 booths.

For complete story, click here


Marketing / PR / Communications
Get Your Products Noticed at the APPMA Show! Simple Public Relations Tips for Exhibiting Members - And, It's Not Too Late to Become an Exhibitor ... The biggest opportunity of the year to get your products in front of key buyers and media is quickly approaching ...

For complete story, click here




Legal Briefs
APPMA Provides New Government & Regulatory Affairs Services. New to Go with a New Name. One of the many ways APPMA benefits its members is through legislative and regulatory monitoring and advocacy.

For complete story, click here


Growing Global
"I Manufacture Specialty Pet Food. What Are My International Export Prospects?" U.S. Pet Food Exports Remain Strong. The pet food market segment is strong. Total U.S. pet food exports through July of 2003 is $454.5 million. For complete story, click here



PIJAC Perspectives
Headlines Don't Tell the Story -- More Than "Exotics" are at Risk. 2003 --- an incredibly active legislative year for our industry. The media focused on Snakeheads, a "Pet Tiger" in a New York apartment, Monkeypox, transgenic fish, and the overall threat of invasive species. For complete story, click here

Distributor Dialogue (PIDA)
Are you ready for the revolution? The APPMA Show has a long and illustrious history as the leading gathering place ... For complete story, click here



Referral Network Listings
One of the great benefits of your APPMA membership is your access to the APPMA Referral Network.Conveniently located on the APPMA website, the Referral Network is an excellent online source that can generate numerous business opportunities and sales leads for your company. For the complete story, click here



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