Sponsorship Opportunities

Achieve Success at Global Pet Expo with Sponsorships!

By Marian Thielsen
Associate Director of Marketing

Marian Thielsen

Now that Global Pet Expo 2006 is around the corner, don’t forget to include Sponsorship Opportunities as part of your marketing plan. Sponsorships strengthen your brand equity and serve as a great promotional tool reaching buyers and members of the press. There are a variety of opportunities available for your budget-- in fact, many exhibitors have already taken advantage of sponsorships that will increase their exposure at The Show. There are some fantastic opportunities still available, as of press time, so please contact us today to secure your Global Pet Expo 2006 Sponsorship!

Here are just a few of the wonderful opportunities we have to offer:

Gobos. What is a gobo? A gobo is a thin mask that is placed in the gate of a profile spot that produces a light beam onto the wall. Your company logo will be strategically projected on the wall of the exhibit hall. This sponsorship will direct the buying audience to your booth and emphasize your brand identity at the Show. Gobos also create a buzz with attendees and generates a long-lasting impression. The gobos package includes production of the gobo and rental of equipment for all three days of the Show. We also set up the equipment at your booth and the gobo is yours to keep at the end of the Show. Reach new markets with this sponsorship.

The Trade Show Floor Map includes a floor plan with an exhibitor list, schedule of events, a city guide of San Diego listing hotels and restaurants. Your company ad and booth number will appear on the map. This sponsorship allows attendees and the press to hunt you down and spend more time at your booth. Delivering eye-catching power, both onsite and around town, the Global Pet Expo Trade Show Floor Map’s intriguing design is portable and useful. Space is limited.

EXCLUSIVE! Global Pet Expo’s Annual Breakfast is the premier event! The Breakfast will be held on Friday morning March 24, 2006, featuring Joan Embery. Throughout her 32 years Joan served as the goodwill ambassador for the Zoological Society of San Diego. A dedicated and caring animal expert, Joan Embery has appeared at numerous speaking engagements as well as radio interviews and television appearances. She is best known for her appearances on “The Tonight Show” with Johnny Carson and Jay Leno, and has also appeared on “Good Morning America”, “CBS This Morning”, “Life with Regis & Kathie Lee”, and “Entertainment Tonight”.

As you know The Breakfast is geared towards retailers, distributors and provides a creative way to communicate your company message and product line. One of the many benefits from sponsoring this popular event is the press coverage from the attending media. Over the past couple of years we have had representatives from The Wall Street Journal, the Today Show, Good Morning America, The CBS Early Show and many others. They are part of the captive audience that will hear your message.

For you, the Annual Breakfast Sponsor, Global Pet Expo will provide the following:

Promotion of the annual breakfast with your logo and website link on the GPE website
Your company will be highlighted in the Trade Show Directory as the exclusive sponsor
At the Show we provide signage with your logo promoting the event in key locations at the San Diego Convention Center
Provide your company with 800 customized invitations for you to distribute at the Show to your key buyers, prospects and the press
Provide two 8-ft. draped tables to display product, literature or run a demo
Provide location to hang a banner (Exhibitor provides banner)
Complimentary breakfast for all attendees
Audio and visual equipment

Research shows it is important to obtain name recognition in the business world today. One of the most cost-effective ways to get your name and brand out to buyers is through sponsorships. Full descriptions of all the numerous sponsorship opportunities are available on the Global Pet Expo website at www.globalpetexpo.org/exhibitor/eventmarketing.asp.

Please contact me today at marian@appma.org or 203-532-3601 to find out all the incredible features and benefits your company receives when purchasing any of the sponsorship opportunities at Global Pet Expo 2006.