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 PIJAC Perspectives Aquarium Hobbyist/Water Gardener Campaign Launch Scheduled By Marshall Meyers Executive VP, PIJAC
This is a unique partnership bringing together academia, federal and state regulatory agencies and the pet industry to form a strategic alliance that focuses around the development, implementation and evaluation of a national public awareness campaign to promote the responsible enjoyment of aquarium and water garden hobbies and the protection of our natural aquatic environments. The primary intent is to educate not only the industry, but also the general public about the growing concerns over the release of unwanted aquatic animals and plants into the environment. By laying this foundation, the campaign will then empower aquarists/water gardeners to make informed decisions and use appropriate disposal alternatives when faced with unwanted aquarium and water garden species. The secondary intent is to unify the public and private industry around this issue and provide them a communications vehicle that explains the public sectors’ concerns about aquatic invasive species, educates consumers about the potential impacts of unwanted aquarium and water garden species and empowers them to adopt proactive prevention procedures to minimize harmful releases and protect and conserve our environment. By focusing the campaign around a central brand and theme – “HABITATTITUDE™” -- that translates
The branded message and collateral materials will be made available to participating industry members for inclusion on fish bags, display aquariums, and product packaging as well as in promotional materials, store signage, etc. PIJAC is currently recruiting members to join in this pro-active initiative. A number of leading retailers, manufacturers, distributors, fish farmers and wholesalers have already made their commitment to utilize these materials in a wide variety of innovative ways. JOIN with PIJAC to make this the most successful government/industry public awareness campaign ever. To date, PIJAC has received commitments of cash or in-kind contributions (companies including the material in their programs) exceeding $1 million. Help us demonstrate what a responsible pet industry can do! For more information on how you can participate, contact Marshall Meyers (202-452-1525 or mmeyers@pijac.org) “Habitattitude™” is a mark of the US Government. Marshall Meyers is the executive vice president and general counsel for PIJAC (Pet Industry Joint Advisory Council). Visit the PIJAC web site (www.pijac.org) for more information about PIJAC’s ongoing mission and objectives, and for the latest news in companion animal regulatory and legislative issues. |
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