2017-2018 APPA National Pet Owners Survey

Order Your Copy of APPA's National Pet Owners Survey Today!


The Survey is also available in a Digital eBook Format!

If You Need Data and Hard Facts On American Pet Products Consumers, You Must Use This Resource!

Since 1988, APPA has been collecting and publishing the industry's most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles, small animals and now equine. 

Published every other year, The APPA National Pet Owners Survey is the premier resource of its kind for all aspects of the pet products industry, including manufacturers, retailers and investment professionals alike.

New and Expanded in this Edition

Learning about pet products via the Internet – blogs, Facebook, Pinterest, etc. •  Online purchase of food, treats, medication and other supplies  •  Specific health benefits of pet ownership • Previous pet ownership, including the length of time between the previous and current pets • Multiple pet ownership • Pet-friendly hotels and restaurants • Use of flavored oral medication • Use of hospice care for a pet •  Care provided to free-roaming animals • Do pet owners buy new supplies for a new pet • Pets in the workplace • Are garden pond fish considered pets • Expanded list of leisure activities •  How pet owners feel about pet ownership

2017-2018 APPA National Pet Owners Survey

The Survey monitors consumer habits on an ongoing basis in order to identify short and long-term trends in pet ownership, product and service consumption, and lifestyle and media habits.

In addition to providing an expanded set of valuable in-depth statistics on current pet owner purchasing habits, this study pinpoints preferences on specific services, retail outlets and dollar amount spent per product category and retail outlet. The Survey is intended to develop a consumer profile including behavioral information and lifestyle and media habits such as internet usage, time spent listening to the radio, travel, work, television viewing, leisure activities, pet ownership and online shopping for pet products. Also included in APPA’s National Pet Owners Survey is a Lifestyle and Media Study which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. This winning combination of information gives you an inside track in the very people who determine where your business is heading: America’s Pet Owners!


To view the Table of Contents, click here (to search, hit 'Ctrl F').
To view the Background and Purpose, click here.

APPA Membership Copies

Each APPA member receives a complimentary copy of the APPA National Pet Owners Survey, with additional copies available at a discounted member rate. Be sure to use your Survey on a regular basis while making important business decisions and determining the strategy for your company! 

Non-Member Copies

Non-members of APPA can order copies of the 2015-2016 National Pet Owners Survey for a cost of $3,500.

Your feedback is important to us!

If you own a copy of the latest 2015-2016 National Pet Owners Survey, please take a moment to fill out this survey so that APPA may continue to provide high quality Surveys and to capture the data that is most essential to your business.

APPA publication orders are non refundable.

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Members: $1,500.00
Non Members: $3,500.00
Non-Profits: $2,000.00 Most recent IRS Form 990 required*
Students: $1,500.00 Student ID and course syllabus required*

*To obtain Non-profit or Student discount, please submit your discount request and required documentation to memberservices@americanpetproducts.org