Program Director, Member Relations & Business Development
In her role, Nicole Mitchell identifies new sources and cultivate strategies to recruit prospective members and assist with program development, implementation, and new marketing campaigns to encourage member retention. Nicole is also be responsible for managing show organizer relationships and facilitating growth in the international pavilions at Global Pet Expo.
Nicole joined APPA in 2016 with 12 years of experience, having previously worked at Zotos international, Inc. as the Sr. Project Manager, Private Label. There, she managed a product development team and developed product positioning strategies and line extensions for clients.
She has a B.A. in Psychology from the University of Connecticut, Cum Laude. Current and past professional organizations include: American Production and Inventory control Society (APICS), Project Management Institute (PMI), American Society of Association Executives (ASAE), and International Association of Exhibition and Events (IAEE).