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APPA'S PET OWNERSHIP INSIGHTS

Access the 2026 State of the Industry Report

APPA's all-new State of the Industry Report is the definitive resource for understanding where the pet industry stands and where it's headed. Drawing on the latest data from APPA's 2025 National Pet Owners Survey, this report provides a data-driven analysis of pet industry spending and growth, as well as pet ownership behaviors and attitudes. Gain deep insights into the U.S. pet household, with a spotlight on the most influential trends shaping pet ownership today. The newly redesigned report features deep dives into key trends, accessible, easy-to-understand charts, and trend analyses to guide you on what's most important in the pet industry in 2026.

 

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WHAT'S INCLUDED?

See what's inside APPA's 2026 State of the Industry Report

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Industry Expenditures
& Forecast Thru 2030

View historical data on U.S. pet industry expenditures year-over-year, and learn about forecasted growth through 2030. 

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Pet Ownership &
Shopping Trends

Learn about the latest trends in pet ownership and how pet owners shop for new pet products and supplies.

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Lasting Impact of the Human Animal Bond 

Discover how pets enrich the lives of their families, and how that bond informs the pet products community. 

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Consumer Preferences on Products & Services

Learn which product categories are most popular among generations like Gen Z, Millennials, Gen X, and Boomers – and how significantly they differ. 

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Owner Insights on Veterinary Care 

Learn about the latest trends in vet care. Discover which ownership segments are most likely to visit the vet and why. 

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Barriers to Pet Ownership in 2025

What challenges do pet owners face when determining whether or not to bring a pet home? Gain awareness of the biggest obstacles to overcome. 

RESEARCH & INSIGHTS

Access APPA's 2025 Insights Reports

APPA ORIGINAL RESEARCH & INSIGHTS

Access the 2025 Bird, Small Animal & Horse Report

The 2025 Bird, Small Animal & Horse Report delivers the latest trends on bird, small animal, and horse ownership. With deep insights on behavioral, shopping and product trends, this report is your go-to resource for expert-backed stories on the evolving pet care landscape. For trend forecasting, consumer insights and more, look no further than APPA.

APPA ORIGINAL RESEARCH & INSIGHTS

Access the 2025 Fish & Reptile Report

The 2025 Fish & Reptile Report delivers the latest trends on saltwater fish, freshwater fish, and reptile ownership. Gain valuable, data-backed insights to navigate the changing pet landscape with confidence.

APPA ORIGINAL RESEARCH & INSIGHTS

Access the 2025 Cat & Dog Report

APPA is the leading resource on U.S. pet ownership data, and our 2025 Dog & Cat Report delivers the latest trends on dog and cat ownership. With deep insights on behavioral, shopping and product trends, this report is your go-to resource for expert-backed stories on the evolving pet care landscape.

INSIGHTS REPORT 2024

State of the Industry

The APPA 2024 State of the Industry Report is created to serve pet industry professionals including manufacturers, suppliers, distributors, retailers, direct-to-consumer brands, economists, and venture capitalists. While the survey data reflects United States pet ownership, the insights gleaned from the data are also valuable for global pet brands, many of which import, sell, and do business in the U.S. 

QUARTERLY REPORT RELEASES

Bundle Research & Save

APPA's Insights Reports are published on a quarterly basis. Our annual National Pet Owners Survey provides foundational data for eight reports:

  • Q1: 2026 State of the Industry

  • Q2: 2026 Dog & Cat Reports

  • Q3: 2026 Fish & Reptile Reports

  • Q4: 2026 Horse, Bird & Small Animal Reports

Bundle and save to receive all eight insights reports, available upon release

RECENT REPORTS

Gain Insight on Pet Industry Trends & Consumer Behavior

APPA RESEARCH

Trusted Across the Industry

"Real insight on the state of pet healthcare now."

Google “pet healthcare trends” and you’ll find no shortage of articles and “data” highlighting our industry’s exponential growth. What’s been missing, though, is real insight on the state of pet healthcare now, several years post-pandemic, and what that growth really looks like. This report fills that critical need, making it possible to understand core areas of pet owner behavior and priorities before, during, and after COVID. Insights like these will help to inform our client discussions and recommendations.

Brenda Andresen
Brenda Andresen

Co-CEO

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Access the Latest Report

Discover the latest pet industry insights from APPA with the 2026 State of the Industry Report, including ownership trends, pet-related purchasing behavior, and consumer sentiment information.