Knowledge Bank

The APPA Knowledge Bank is a free, online database for members and non-members of tools, information, and industry insights to help your pet products business get ahead. Organized into categories – pet industry information and general business tools – these downloadable assets were published with your unique business needs in mind.


You must provide your information before access to Knowledge Bank content is provided.

Pet Industry Information

Starting a Pet Food Business: Pointers to move your aspiring brand in the right direction
U.S. Trade Publications: Stay current with popular pet business publications
U.S. Regulatory Requirements: Guidelines for regulated pet products
U.S. Pet Industry Organizations: Pet industry institutions that may impact your business
Pricing Your Product for Pet Specialty (Video)

General Business Tools

Guide to Trade Show Success: Tips to plan & prepare for your next exhibition
Intro to Public Relations: Advice on communicating with the media & customers
Trade Show Checklist: A packing list of must-haves for your next exhibition
Product Planning Canvas: Visualize your product strategy
Navigate Your First Networking Event: Tips to smooth the path
Instagram Tactics Finding User Generated Content (Video)
Instagram Tactics Hashtags (Video)
Finding the Right Co-Manufacturer (Video)
Biggest Reasons for Procurement Failure (Video)