Membership Benefits Overview
APPA's mission is to provide the services necessary to give our members the opportunity to prosper. In order for us to fulfill this goal, we have developed member benefits and programs in response to your needs as you face a changing global pet product market. There are many reasons to belong to APPA, and the following list is only the beginning. Many more new programs are planned for the coming year.
Global Pet Expo is APPA's signature benefit and the most popular reason for belonging to our association. It is the premier pet industry event in the United States and one of the key selling opportunities for pet product manufacturers in the world.
The APPA National Pet Owners Survey
Since 1988, APPA has been gathering information and publishing the industry's most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles, small animals and horses. The Survey is published every other year. APPA's objective of the study is to monitor consumer habits on an ongoing basis in order to identify trends in pet ownership, product and service consumption.
Also included in The Pet Owners Survey is an in-depth Lifestyle and Media section, which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. It is intended to develop a consumer profile including behavioral information, media habits and retail preference. This report highlights Internet usage, time spent listening to the radio, travel, work, television viewing, leisure activities, pet ownership and online shopping for pets. Each member receives a complimentary copy of the report, with additional copies available at a discounted member rate. Need to order another copy of the survey? Click Here.
A premier source of market intelligence on the pet care, food, and services industry, Packaged Facts® provides comprehensive data reports on many pet industry segments. Their Market Summaries, prepared exclusively for APPA members, can be purchased in their entirety at a 10% discount.
APPA Global Insights
APPA’s newest member resource! This is your organization’s must-have tool for strategic planning, market prioritization, and business and trade development. Exclusively available toAPPA members through an easy-to-usedashboard and powered by EuromonitorInternational’s award-winning data system, APPA Global Insights presents up-to-date data on 10 key markets around the world.
APPA's educational opportunities are designed specifically for the pet product professional. These can't-miss opportunities will be announced as they are scheduled. Keep a look out for our upcoming programs.
APPA Business Edge
A multi-faceted program that incorporates webcasts, white papers, networking events, and open forum discussions to drive success for members getting acclimated to APPA and the pet industry. Through Business Edge, members learn about the nuances and dynamics of the pet industry, how to navigate marketplace changes that could impact their business, and become more engaged with their peers.
APPA's Export/Import Program
APPA's Export/Import Services Program is designed specifically for APPA members to help them succeed in today's world marketplace. Through this industry specific program, experienced exporters and novices alike can obtain state of the art training and services to increase their company's foreign trade. This program is specifically designed for both domestic and international APPA members, and comprehensively covers the challenges that companies face when they begin or expand their export services.
APPA's Shipping Solutions
With UPS® and UPS Freight®, APPA Members can take advantage of special discounts on shipping from small package to palletized freight, on the ground and in the air. UPS makes it easy for you to ship materials of any size using a comprehensive portfolio of ground, air and LTL freight services.
APPA's Public Relations Program
If a strong PR program is not already part of your company’s marketing strategy, it’s time to reconsider and include it in your future plans. Implementing a planned PR program for your company will be easier than ever before.
In addition to the collaborative member media outreach efforts received through your membership, APPA offers specialized discounted Public Relations Packages through an exclusive partnership with The Impetus Agency Public, a full service marketing firm specializing in the pet industry. These Packages can be customized to meet your company’s unique needs. The Impetus Agency maintains strong relationships with key pet reporters, editors and producers, and can help you obtain the nation-wide exposure you need.