Member Spotlight Series
The APPA Member Spotlight Series features members’ products in themed press releases and social media posts throughout the year, often in conjunction with major pet observances and holidays. From spooky Halloween-themed items and calming pet anxiety products to summer gear, holiday gifts, and more, the APPA Member Spotlight Series provides a unique media opportunity for every type of pet product. Participation is free for APPA members – all you have to do is complete the submission form by the deadline!
2022 Member Spotlight Series Schedule
How to Participate
Each month, APPA members receive a dedicated email announcing upcoming spotlight opportunities. These emails include information on the theme(s) and a form link to submit products and accompanying photos.
Our PR team at FWV Fetching compiles these product submissions into a press release for distribution nationwide, with each release getting picked up by more than 100 publications across the country and reaching millions of readers. Releases have appeared in national outlets like Yahoo! News, and MarketWatch, in addition to hundreds of local publications. Participating members receive a 30-day report containing a list of outlets that picked up the release.
In addition, FWV Fetching conducts targeted pitching and outreach to secure additional coverage and interest, leveraging the agency’s strong media relationships to gain additional exposure for our members.
Examples of recent press releases and themes include:
- American Pet Products Association Announces Festive Halloween and Autumn Pet Products (October 2021)
- American Pet Products Association Announces Pet Anxiety and Enrichment Products (September 2021)
- American Pet Products Association Announces Must-Have Dog Products Ahead of National Dog Day on Aug. 26 (August 2021)
- American Pet Products Association Announces Innovative Outdoor & Summer Products for Pet Owners (July 2021)
Product spotlights are also promoted on both APPA and Global Pet Expo’s social media. Examples of previous social media series include: