APPA Public Relations Discount Program


APPA has negotiated specialized discounted marketing services through an exclusive partnership with The Impetus Agency, a firm that specializes in the pet industry and offers a broad array of marketing services specific to pet product manufacturers and extends APPA members a 20% discount. 

Services Include:

  • Social Media Marketing and Advertising Across All Platforms
  • Conversation Monitoring and Engagement
  • Online Influencer Product Review and Endorsement Campaigns
  • PR and Media Relations
  • Press Release Writing and Distribution
  • Press Kits
  • Content Creation
  • New Product Launches
  • Trade and Consumer Show Marketing
  • Booth Design and Promotions
  • Product Award Nominations
  • Product Videos and YouTube Channels
  • Graphic Design
  • Logo Design
  • Blogger Relations
  • Strategic Marketing Plans
  • Product Assessment
  • Advertising Design & Media Buying
  • Focus Group Testing
  • Brand Positioning
  • Key Message Development
  • Sales Kits, Presentations and Materials

 For more details on The Impetus Agency’s services, please contact Tierra Bonaldi or Julie Rowe at The Impetus Agency at 775-322-4022 or or

APPA’s Discount Marketing Services Complement the PR and Social Media Benefits You Already Receive Through APPA Membership.  

APPA’s Marketing Communications Department and The Impetus Agency promote pet ownership and the pet product industry by creating a gateway between APPA members, the media and pet owners. Through your membership, your products can be included in trend-themed press releases that are distributed over the wire and sent directly to major media outlets nationwide. These include such topics and holiday gift guides, hot new products, made in America products, green products, high-tech, summer, winter and other holidays and animal related observances. This is a great way to get your product included in a story. Members are made aware of these opportunities on a regular basis through APPA’s weekly e-updates.  

Your products can also be featured on APPA’s hugely successful social media campaign Pets Add Life. With big followings on platforms such as Facebook, you can give your product away as part of a contest and get them in front of hundreds of thousands of consumers at no cost to you. 

If you are interested in taking your marketing efforts to the next level with a personalized marketing plan that solely promotes your company and its products, then these discounted services could be just what you need!  Dedicated marketing professionals will help you develop an individualized plan that will meet your marketing objectives. 

About The Impetus Agency

There's nothing more loyal than a good pet... except maybe a good customer. As the most experienced agency in the pet industry, the professionals at The Impetus Agency have an understanding of the pet owner and their decision-making process unparalleled to that of any other agency. The agency’s extensive knowledge of pet owners and the nuances of marketing pet products makes them the perfect partner. That’s why they’ve been APPA’s partner for 15 years. They have worked with some of the largest companies to small startups and bring you a team of marketing professionals with extensive experience in the pet industry who know the best methods to reach your target consumer, build buzz and awareness and help you drive sales.