Greetings! Here is the next edition of the APPA's Professional Women's Network quarterly e-newsletter dedicated to enhancing the women in the pet industry.
The APPA Professional Women's Network's (PWN) mission is to attract and engage women in all aspects of the pet industry. Our purpose is to provide a forum for the exchange of ideas, and to promote social and career development activities that can help everyone achieve greater success.
This newsletter is just one of the many ways PWN keeps everyone connected to information, education, networking opportunities, roundtable discussions and collaborations on subjects that can help women in our industry to strengthen their skills and grow their careers.
Each issue of this e-newsletter features a prominent, successful woman in the Pet industry. Our featured guests share experiences, ideas, successes and reflections on the role of women in this business. You will also enjoy a variety of great industry-specific articles on trends, marketing, finance, networking and more!
It's a great way to stay informed about upcoming happenings. For your convenience, we'll always include links to relevant websites and social media sites to help you stay cyber-connected too.
Thanks for taking time to check out our e-newsletter. We hope you enjoy this issue, and each and every one that follows it!
In the Spotlight: Linda Parks:
Interview with Linda Parks
As President of Lixit, Inc., please tell us about the Company's roots and how your role become integral in the Company's success.
In the country's current business environment, "Made in the USA" is a positive mantra for many companies. Please tell us about the challenges and successes you've experienced in allowing this mantra to become an asset to your company and the pet industry.
What are your thoughts and suggestions on mentoring - both as a Company Executive and an individual? Is there a particular mentor who has been most impactful for you?
I have had the incredible opportunity to have many mentors make a very positive impact on our success. There are too many to mention but I will give you my top 12: Dr. Atchley founder of Lixit Corporation, Pat Stewart/Small Business Consultant, Phil Arneson/Acquisition Consultant, Lori Helm of Petsmart, Robin May formerly of Petco, Theresa Barrera /Wal Mart Supplier Diversity Program , Randolph Parks my late father in law, Mario Callegari and John Prescott my bankers, Andy Deer former President of Farnam Companies, and Kate King former CEO of the Napa Chamber of Commerce. Each one of these mentors played an important part in Lixit's success.
Balancing the demands of career and personal life is challenging for everyone! How do you strive to achieving this balance?
Business affiliations are integral to business success. Please tell us about the associations at Lixit - both with the pet industry and others!
If you were to quote one notable business person - woman or man - who would it be?
What is the one thing that most people do not know about you!
The APPA's Professional Women's Network Event & Breakfast
Topic: Networking in 2012: From Organizations To Internet, How To Make Connections That Last!
Please join us for a very special networking event at Global Pet Expo 2012. You'll enjoy a complimentary hot breakfast and a presentation from our guest speaker, Stephanie L. McFee, PHR, Director of Client Services from NEW - Network of Executive Women.
Sales and Marketing:
You Got Yourself a Deal!One of the most important components of selling is getting that YES. Pitching your concept and having the other side embrace your idea is crucial, but these aspects of the sales cycle are much easier than sealing the deal. Here are 4 easy tips to a better understanding of "Closing the Deal".
For Your Business:
The $1.6 Billion Woman, Staying on MessageSheryl K. Sandberg, the #2 person at Facebook, has a message for business women: "...take responsibility for your careers... and urges women to "keep your foot on the gas pedal," and to aim high!" Click here for the full story.
PWN LinkedInThe American Pet Products Association & Pet Business Media invite everyone to please join the conversation on our LinkedIn group. Simply click on this link and get involved - PWN LinkedIn