Pet Industry Market Size & Ownership Statistics

U.S. Pet Industry Spending Figures & Future Outlook

Please note, the overall 2019 and estimated 2020 sales figures are higher than those in previously reported industry expenditures, which is a result of APPA’s efforts to refine and improve its research methodology. In some cases, categories have been revised to include services or products that were previously excluded as reliable data was difficult to obtain. Current figures are based on a review analysis of the most recent data from the top three research firms studying the pet industry–Nielsen, Euromonitor and Packaged Facts–combined with insight from industry experts and leading pet retailers, confirming underlying data.    

 
Total U.S. Pet Industry Expenditures

Year                 Billions of dollars

2020                 $99.0 Estimated
2019                 $95.7 Actual
2018                 $90.5 (2018 figures have been restated using APPA’s new research methodology.)

 

Actual Sales within the U.S. Market in 2019

In 2019, $95.7 billion was spent on our pets in the U.S. 

Breakdown:                                           
Pet Food & Treats                                                                   $36.9 billion 
Supplies, Live Animals & OTC Medicine                           $19.2 billion
Vet Care & Product Sales                                                     $29.3 billion
Other Services                                                                         $10.3 billion  
(Other Services include boarding, grooming, insurance, training, pet sitting and walking and all services outside of veterinary care)


Estimated 2020 Sales within the U.S. Market

For 2020, it estimated that $99.0 billion will be spent on our pets in the U.S.

Estimated Breakdown:                                          
Pet Food & Treats                                                                   $38.4 billion 
Supplies, Live Animals & OTC Medicine                           $19.8 billion
Vet Care & Product Sales                                                     $30.2 billion
Other Services                                                                         $10.7 billion  
(Other Services include boarding, grooming, insurance, training, pet sitting and walking and all services outside of veterinary care)

 

Data sources and notes 

Pet Food & Treats:  Source:  Nielsen Scan – 52 Weeks ending 12/28/2019 for xAOC+C and Pet Retail. Ecommerce pet food sales data powered by Rakuten Intelligence. Pet food sales for 2019 in Vet clinics, Farm & Feed, Direct-to-Consumer, Costco were estimated using industry/financial reports and any available data for either of these channels. Other pet food categories not tracked by Nielsen were obtained from Euromonitor data.  

Pet Supplies Live Animals & OTC Medicine:  Pet Supplies and OTC Meds are based on data provided by Euromonitor and Packaged Facts.  Live Animals includes fish, birds, small animals and reptile and is based on APPA estimates and data provided by leading retailers and industry suppliers. 

Vet Care & Product Sales:  Includes routine veterinary care, surgical procedures and sales of pharmaceuticals and other products, excluding food, through veterinary clinics and is based on data provided by AVMA and Packaged Facts. 

Other Services:  Includes grooming, training, boarding, insurance, Pet sitting/walking and all services outside of Vet Care and is based on data provided by Packaged Facts. 

All data was reviewed and validated by industry experts and leading pet retailers and manufacturers.

 


 

2019-2020 APPA National Pet Owners Survey Statistics: Pet Ownership & Annual Expenses  

According to the 2019-2020 APPA National Pet Owners Survey, 67% of U.S. households own a pet, which equates to 84.9 millions homes.

In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet.


Breakdown of pet ownership in the U.S. according to the 2019-2020 APPA National Pet Owners Survey

Number of U.S. Households that Own a Pet (millions)

Bird                                 5.7
Cat                                  42.7
Dog                                63.4
Horse                             1.6
Freshwater Fish         11.5
Saltwater Fish             1.6
Reptile                          4.5
Small Animal               5.4

 

Basic Annual Expenses

The section serves as a benchmark and the dollar amounts for the categories listed should not be added to report total spending in the prior 12 months.  It reports an approximate dollar amount based on consumer recollection of their spending in the prior 12 months. The list is not inclusive of all items possibly purchased, as some items fall into “other” expenses and are not reported here.   As such, the dollar amounts should not be added to report total spending in the prior 12 months.

According to the 2019-2020 APPA National Pet Owners Survey, some of the basic annual expenses for dog and cat owners in dollars include: 

                                                      Dogs     Cats    
Surgical Vet Visits                   $426     $214
Routine Vet                               $212     $160      
Food                                             $259     $228       
Food Treats                                $76       $58
Kennel Boarding                      $229     $120 
Vitamins                                      $58       $54
Groomer/Grooming Aids       $73       $43
Toys                                               $48       $31  


**Note: APPA does not ask Survey Participants how much in total they spend on their dog or cats annually. The expenses listed above are not all inclusive and each category was asked separately of the survey participant.