Pet Industry Market Size, Trends & Ownership Statistics

Total U.S. Pet Industry Expenditures 

Year                 Billions of dollars

2022                 $136.8  Actual   
2021                 $123.6  
2020                 $108.9 

2019                 $97.1
2018                 $90.5 


Actual Sales within the U.S. Market in 2022

In 2022, $136.8 billion was spent on our pets in the U.S. 

Breakdown (Actual)
 
                                       
Pet Food & Treats                                                                   $58.1 billion 
Supplies, Live Animals & OTC Medicine                           $31.5 billion
Vet Care & Product Sales                                                     $35.9 billion
Other Services*                                                                      $11.4 billion  

Total                                                                                          $136.8 billion  

*Other Services include boarding, grooming, insurance, training, pet sitting and walking and all services outside of veterinary care

 


Projected Sales within the U.S. Market in 2023
 

In 2023, a total of $143.6 billion in sales is projected in the U.S.   

Breakdown (Projected)
                               
Pet Food & Treats                                                                   $62.7 billion 
Supplies, Live Animals & OTC Medicine                           $32.1 billion
Vet Care & Product Sales                                                     $37.0 billion
Other Services*                                                                      $11.8 billion   

Total                                                                                       $143.6 billion  


Data sources and notes 

  • Pet Food & Treats – Source: Nielsen Scan – 52 Weeks ending 12/31/2022 for xAOC and Total Pet Retail. E-commerce pet food sales data powered by Rakuten Intelligence. Pet food sales for 2022 in Vet clinics, Farm & Feed, Direct-to-Consumer,  and Costco were estimated using industry/financial reports and any available data for either of these channels.
  • Pet Supplies Live Animals & OTC Medicine: Pet Supplies and OTC Meds are based on data provided by Nielsen Scan, Rakutan Intelligence and Packaged Facts. Live Animals includes fish, birds, small animals and reptiles and is based on APPA estimates and data provided by leading retailers and industry suppliers.
  • Vet Care & Product Sales: Includes routine veterinary care, surgical procedures and sales of pharmaceuticals and other products through veterinary clinics and is based on data provided by AVMA, Packaged Facts, and industry sources. Excludes food and treat sales.
  • Other Services: Includes grooming, training, boarding, insurance, pet sitting/walking and all services outside of Vet Care and is based on data provided by Packaged Facts and leading industry retailers.

All data was reviewed and validated by industry experts and leading pet retailers and manufacturers.


 

Pet Ownership Statistics from the 2023-2024 APPA National Pet Owners Survey

According to the 2023-2024 APPA National Pet Owners Survey, 66% of U.S. households own a pet, which equates to 86.9 million households.
 

Estimated Number of U.S. Households that Own a Pet

Bird                                         6.1 million
Cat                                          46.5 million
Dog                                        65.1 million
Horse                                     2.2 million
Freshwater Fish                 11.1 million
Saltwater Fish                    2.2 million
Reptile                                 6.0 million
Small Animal                      6.7 million 

 

Pet Ownership by Generation (% of Current Pet Owners) 

Generation Z                       16%
Millennial                              33%
Generation X                        25%
Baby Boomer                       24%
Builder                                   2%