Pet Industry Market Size, Trends & Ownership Statistics
Total U.S. Pet Industry Expenditures
Year Billions of dollars
2022 $136.8 Actual
Actual Sales within the U.S. Market in 2022
In 2022, $136.8 billion was spent on our pets in the U.S.
Pet Food & Treats $58.1 billion
Supplies, Live Animals & OTC Medicine $31.5 billion
Vet Care & Product Sales $35.9 billion
Other Services* $11.4 billion
Total $136.8 billion
*Other Services include boarding, grooming, insurance, training, pet sitting and walking and all services outside of veterinary care
Projected Sales within the U.S. Market in 2023
In 2023, a total of $143.6 billion in sales is projected in the U.S.
Pet Food & Treats $62.7 billion
Supplies, Live Animals & OTC Medicine $32.1 billion
Vet Care & Product Sales $37.0 billion
Other Services* $11.8 billion
Total $143.6 billion
Data sources and notes
Pet Food & Treats – Source: Nielsen IQ Scan – 52 Weeks ending 12/31/2022 for xAOC and Total Pet Retail. E-commerce pet food sales data powered by NielsenIQ Ecommerce Measurement. Pet food sales for 2022 in Vet clinics, Farm & Feed, Direct-to-Consumer, and Costco were estimated using industry/financial reports and any available data for either of these channels.
Pet Supplies Live Animals & OTC Medicine: Pet Supplies and OTC Meds are based on data provided by NielsenIQ Omni measurement and Packaged Facts. Live Animals includes fish, birds, small animals and reptiles and is based on APPA estimates and data provided by leading retailers and industry suppliers.
Vet Care & Product Sales: Includes routine veterinary care, surgical procedures and sales of pharmaceuticals and other products through veterinary clinics and is based on data provided by AVMA, Packaged Facts, and industry sources. Excludes food and treat sales.
Other Services: Includes grooming, training, boarding, insurance, pet sitting/walking and all services outside of Vet Care and is based on data provided by Packaged Facts and leading industry retailers.
All data was reviewed and validated by industry experts and leading pet retailers and manufacturers.
Pet Ownership Statistics from the 2023-2024 APPA National Pet Owners Survey
According to the 2023-2024 APPA National Pet Owners Survey, 66% of U.S. households own a pet, which equates to 86.9 million households.
Estimated Number of U.S. Households that Own a Pet
Bird 6.1 million
Cat 46.5 million
Dog 65.1 million
Horse 2.2 million
Freshwater Fish 11.1 million
Saltwater Fish 2.2 million
Reptile 6.0 million
Small Animal 6.7 million
Pet Ownership by Generation (% of Current Pet Owners)
Generation Z 16%
Generation X 25%
Baby Boomer 24%