Press Releases: Article Detail
October 14, 2020
Contact: Julie Rowe
The Impetus Agency
APPA Supports Members with Free and Exclusive Access to New Business Bootcamp
- Three-day online program equips companies with better business practices and insight into the inner workings of the pet industry -
(Stamford, CT) – American Pet Products Association (APPA) CEO Steve King announced today that the inaugural APPA Business Bootcamp, a three-day online program set to take place November 10-12, 2020, will be free to APPA members with their 2021 membership. The series will be available exclusively to APPA members, and will cover three major areas including business basics, pet-industry specific business acumen and strategies for growth.
“As our members continue to navigate the ‘new normal’ during these challenging times, we are continuously expanding our offerings and looking for new ways to best serve the APPA membership,” said King. “The Bootcamp is a valuable opportunity to equip companies with the business tools and insights they need now more than ever.”
The three-day program includes a total of 15 sessions with more than three hours of presentations per day and daily live Q & A with industry experts. Day one begins with a state of the pet industry discussion led by APPA CEO Steve King and industry expert Dave Bolen, followed by sessions on business basics and preparing a roadmap for success. Day two kicks off with a panel discussion on pet ownership during the pandemic, and continues with content focused on key strategies for sales and marketing in the current marketplace. Day three covers e-commerce and selling channels, a beginners guide to intellectual property, and closes with a live networking event.
“While the Bootcamp is designed as a comprehensive primer for manufacturers newly entering the pet industry, the expertise provided is equally valuable for seasoned companies,” King added. “And, by offering free access to this exclusive program with 2021 membership, we hope to further ensure the ability of our members to participate.”
Additionally, the Bootcamp provides participants with access to free resources to take a deeper dive into pet business strategies -- a $1,000 value. These include: a customized data report based on the APPA National Pet Owners Survey; a robust resource list of industry experts, retailers, distributors, rep groups and media contacts; plus a complimentary 1-hour post-event consultation with PetsPhD, the firm selected by APPA to co-develop the conference content.
For more details on the APPA Business Bootcamp program and registration, please visit www.americanpetproducts.org/bootcamp.
The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust. Visit www.americanpetproducts.org for more information.