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Contact:
Tierra Griffiths / Julie Rowe / Leah Nelson
MassMedia
775-322-0755
leah@massmediapr.com

Pet Parents Share the Love on Valentine’s Day

GREENWICH, CONN., October 1, 2007 – Pet parents are splurging on their furry Valentines more than ever before.

According to the 2007-2008 American Pet Products Association (APPA) National Pet Owners Survey, 6% of dog owners say they purchase a gift for their dog on Valentine’s Day, while 3% of cat owners, 4% of bird owners and even 3% of small animal owners also admit to buying a special something for their pets on February 14th.

We’ve identified some of the hottest new and unique Valentine’s Day products for pets.We would be happy to supply you with product samples, photos, and an interview with APPA President, Bob Vetere on gift trends or any other information.If we can help you out in any way please let us know.Contact Leah Nelson at 775-322-0755 or email at leah@massmediapr.com.

  • Petmate's Hearts and Swirls Designer Bowl features a whimsical image of pink hearts on a white background. The heart shaped bowl has curved finger cut outs on both sides make the bowl easy to pick up and the low profile won't interfere with cat’s whiskers while they're feeding. The Hearts and Swirls Bowl is made of lightweight, durable polymers that resist nicks and scratches that can trap bacteria.  Pet parents love the cute, fade-proof design that's dishwasher safe for easy clean up.www.petmate.com
  • Let your love for your pet shine with PolyBrite International’s Lighted Hearts Collar Covers!The collar covers attach to an existing collar, leash, harness, horse’s reins or bridles with Velcro™ and keep your pet safe at night.The lighted red hearts design requires one 2032 replaceable lithium watch battery. www.polybrite.com
  • Send your furry Valentine a Crunch Cards edible greeting card to show them how much you love them.Crunchkins™ has 8 adorable Valentine’sDaycards, made of a flattened rawhide panel, and printed with edible ink. The new designs feature such sentiments as “Love and Licks”, “A Valentine Treat for Someone Sweet”, “I Ruff You”, “Love is in the Air”, and they call it Puppy Love”. Each card comes packaged with a red envelope for mailing. www.crunchkins.com
  • The Pampered Pet Heart Bed by Petmate is a sweet retreat for small dogs and cats.  Made with plush polyester fabric for ultimate comfort, the fashionable bed features a wrap around full bolster design that gives precious pets an ideal resting place.  www.petmate.com
  • Fish can be pretty in pink this Valentine’s Day too! A pink themed aquarium!The Casco Group’s Baby biOrb is a globe shaped aquarium that holds just 4 gallons of water and comes with a stylish pink top and bottom.The Baby biOrb is ideal for novice fish keepers or those with limited space.The Baby biOrb utilizes the same powerful filtration and similar lighting as the larger biOrb models.The acrylic aquarium’s tops and bottoms also come in four different colors.www.biorbusa.com
  • Doggles® Comfort Heart™ is a pink heart-shaped pillow that is digitally enhanced with a mother's heartbeat set on a 30-minute timer.The pillow is 15 inches tall and perfect for comforting new puppies or providing extra emotional support to adult dogs that might suffer from separation anxiety. Doggles® also offers pink human and pet matching sunglasses, pink Doggles®, pink hats, clothing and accessories and heart shaped collar charms. www.Doggles.com
  • Here’s a little something for your love bug this Valentine’s Day.Small animals will love The Bed Bug Play Center from Marshall. The play center is a great dual-purpose toy that can be used as a sleep sack or a play center.The Bed Bug can be used inside or outside of pet’s cage.It is an interactive toy for pet and owner.Great for multiple pets.www.marshallpet.com
  • February is also Doggie Dental month.  Make your pooch adorable, lovable, kissable and huggable for Valentine’s Day with KissAble Dog Toothbrush and Toothpaste by Cain & Able Collection. The unique design of the KissAble toothbrush makes it easy to clean all three sides of the tooth with one stroke. The soft bristles massage the gums while the firmer bristles clean teeth. The vanilla flavored toothpaste is all natural and is great for dogs and their people!www.cainandablecollection.com

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The American Pet Products Manufacturer's Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.org for more information.