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Julie Rowe 
The Impetus Agency

Floppy, Hoppy and Thriving: APPA Celebrates Pet Rabbits for International Rabbit Day

- The American Pet Products Association promotes responsible care and protection of rabbits this September 23rd and every day. -

(Greenwich, CT) – The American Pet Products Association (APPA) is excited to announce how their members are celebrating the joys and benefits of pet rabbits and promoting responsible care this International Rabbit Day. According to the 2017-2018 APPA National Pet Owners Survey, rabbits continue to be the most popular type of small animal; owned by 43 percent of small animal owners. This is an increase from the previous survey and is now the highest level reported in a decade showing that these floppy-eared companions have a lot to provide. International Rabbit Day is a day to celebrate all that rabbits bring to our lives as well as promote the well-being of these animals.  Below is a roundup of products manufactured by APPA members to help owners provide the best care. 

Alfalfa King Bedding is a  selection of timothy, alfalfa, oat, wheat and barley hay giving rabbits the ultimate selection of bedding. All hay is double compressed hay which makes it easier to handle and transport. It’s also produced in an environmentally-friendly and natural way.

Price: $4.99-24.99

Nibble Nibble Nibble. Rabbits love Critter Crackers by Ware Manufacturing for snack time. The animal-inspired treats are high in fiber and keep teeth clean. Timothy hay is essential for overall health of small animals because their diets require key nutrients from hay and grass. The critter crackers come in two varieties: ocean animals and safari animals.

Price: $6.99

Give rabbits a little adventure with Catty Stacks, eco-friendly pet condos. Constructed from industrial-strength Corrugated Ultraboard™, Catty Stacks are an innovative and contemporary alternative to traditional pet furniture. Owners can make their own design for their rabbit, allowing them to have place to relax and play, big or small.

Price: $29.99

For owners interested in a hay-alternative bedding option, Clean and Cozy Bedding by KAYTEE made from recycled paper trimmings may be a good option. This bedding has numerous benefits including more absorbancy, and odor control and even encourages the natural burrowing tendencies of rabbits. Clean and Cozy is offered in a variety of colors and scents including Lavender, Tahitian Vanilla and Summer Storm.

Price: $9.99-15.99

Sunburst Break-A-Bale® Hays by Higgins Premium are a unique, easy-to-feed, and less mess alternative to loose hay. They are compressed into four pre-cut portions per package so all owners have to do is cut along the dotted line on the package and “break off” one of the pre-cut feeding portions. Created with Western Canadian grasses and hays, the bales are free of pesticides and preservatives.

Price: $9.99

For more information, product samples, images or interview opportunities, please contact Jamie Baxter at 775-322-4022 or




The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.