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Jamie Baxter

The Impetus Agency


The American Pet Products Association Celebrates Adopt-a-Rescued Bird Month

(Greenwich, CT) – The American Pet Products Association (APPA) promotes responsible pet ownership of pets of all types, but in honor of Adopt-a-Rescued Bird Month (January) APPA is pleased to honor the feathered members of our family specifically and encourage the addition of a bird to one’s home. Did you know, according to the 2017-2018 APPA National Pet Owners Survey, the number of U.S households that own a bird is at an all-time high at 7.9 million households? This is up 30 percent from the last Survey and breaks the previous high in 2012 of 6.9 million bird-owning households, making birds the 4th most popular pet choice after dogs, cats and fish. The Survey also reveals the top benefits of owning a bird, which are: entertaining to watch, stress relief and love, companionship and affection. This month-long holiday encourages people who are thinking about adding a bird to their home to consider adoption and below is a roundup of fun and convenient products manufactured by APPA members designed to get prospective new bird owners even more excited about a potential addition.  

When it’s time to take a new bird home, the Wrought Iron Travel Carrier by Prevue Pet is great for transportation. Meant for short-term use, there is still plenty of interior space for birds to feel content while remaining secure. It includes a removable tray, one foot-friendly shapeable rope perch and a wooden perch. Bird proof door lock also prevents birds big and small from escaping.

Price: $119.99

A healthy bird is a happy bird. The Natural Formula by ZuPreem has added vitamins, minerals and amino acids to provide birds with delicious nutrition and a balanced diet. This pelleted food should be fed as 80% of a bird’s daily diet to ensure proper nutrition and keep birds active. 

Price: $13.99

Birds are incredibly entertaining, especially when given enrichment treats.  Vita Prima Swing Ring Grass Seed and Spinach by Vitakraft Sunseed is a 2-in-1 toy and treat that provides birds with a crunchy baked treat and a rewarding physical and mental activity. As a natural instinct, birds love to forage and the Swing Ring keeps birds both happy and stimulated.

Price: $3.99 - $6.99

All play, everyday. The JW® Hol-ee Roller® Bird Toy by Petmate prevents boredom and destructive behavior by providing birds with exercise and stimulation. This 100% rubber toy forces birds to work for their treats. Simply attach the metal chain to the cage wire and stuff with paper or non-perishable treats.

Price: $9.59

Sunburst Gourmet Natural Treats by Higgins Premium for birds are an assortment of fun, healthy, natural snack mixes that supplement birds’ regular diet. Available in three blends: Boca Nuts, Fruit & Stix and Fruits & Veggies, all blends include a variety of dried fruits and vegetables and assorted seeds to attract picky eaters.

Price: $5.99 - $10.99


For more information, product samples, images or interview opportunities, please contact Jamie Baxter at 775-322-4022 or




The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.