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Jamie Brant



Cats Provide Companionship, Company and Love

- According to the 2009/2010 APPA National Pet Owners Survey, cat owners reported “companionship, love and company” as the leading benefit of owning a cat.-

GREENWICH, CT. (Draft for Approval) – From companionship to convenience, relaxation, and entertainment, owners report many benefits to cat ownership.  According to the 2009/2010 American Pet Products Association (APPA) National Pet Owners Survey, 89% of cat owners reported companionship, love and company as a benefit to ownership; 72% reported cats fun to watch and have in the household; 57% reported convenient and easy to maintain; and 65% reported they feel their cat is like a child and part of the family.  There are 38.2 million cat-owning households in the U.S., which is the second highest recorded level of cat ownership since The Survey’s inception in 1988. 

            Here are some popular cat products manufactured by APPA members to help owners get even more excited about their feline members of the family:

 YEOWWW! Stinkies Catnip Sardines are wonderfully odorous and sure to keep your cat entertained! They are available in three styles: dots, stars or stripes. Each of the three colorfully embroidered, eye catching fishies is a keeper, and naturally filled to the gills with YEOWWW! catnip.  YEOWWW! Stinkies are sold either in a recyclable collectable tin or individually from a school of 51 Stinkies in a fish bowl!

 Catslim Meal Replacement, by PetAg, helps tubby tabby’s trim down!   CatSlim is designed to offer a nutrition-packed alternative to regular feedings in a highly concentrated formula that naturally helps curb appetites while helping to metabolize fat.  It is recommended that pet owners substitute one-half of a cat’s daily food intake with CatSlim per day during the CatSlim weight loss program.

 For those cats that run from pills, Vet’s Best offers Hairball Relief Gel with absolutely no petroleum-based ingredients!  This all-natural hairball and digestive aid gel helps support a cat’s healthy digestive tract.  Made of such key ingredients as slippery elm, marshmallow, and psyllium seed, it helps prevent and eliminate hairballs using herbs that lubricate naturally.

The Drinkwell® 360 Stainless Steel Pet Fountain has a high-end appeal, which is sure to fit any home décor and appliances. Designed for multiple pet households, the Drinkwell® 360 Stainless Steel Pet Fountain provides the constant hydration pets need and crave, while looking attractive in the home. An additional benefit of the brand new stainless steel model is that it addresses the plastic allergy common among cats, which can lead to feline acne.

SCRATCH ‘N SHAPES by Imperial Cat protect your home furnishings from being clawed apart by satisfying your cat’s instinctual need to scratch.

Scratch ‘n Shapes are available in a wide variety of innovative styles, each creatively designed to complement the cat owners’ décor. Scratch ‘N Shapes are eco-friendly, comprised of 30% recycled materials & 100% recyclable, functional, while protecting home furnishings from unsightly scratch marks, made in the USA, and include certified organic catnip.

World’s Best Cat Litter™ is made from whole-kernel corn and eliminates cat litter box odors naturally.  It has a naturally microporous structure that traps nasty ammonia odor in every clump. This scoopable, flushable and biodegradable cat litter isn’t mined, drilled, or artificially produced. It’s simply milled from renewable whole-kernel corn.  It is safe for you, your cat and the environment.

Keep your cat’s litter box mess covered with the “Cat Washroom” by Merry Products, Corp.  Hide the cat’s litter box inside, while adding an attractive storage element to any existing bathroom set.  The classic white cabinet design with wainscoting paneling details and stainless steel towel bar is also functional as an end table, pet house for bedrooms or living rooms.  This multi-functional, easy to clean design improves home organization while providing a place for cats to feel secure.

KONG Naturals Cat Toys arepleased to share their line of ecologically responsible cat toys. There are four new toys now available: Crinkle Fish, Crinkle Caterpillars, Canvas Ball Teaser, and Straw Ball Teaser. Materials and dyes used in KONG Naturals Cat Toys come from natural, renewable resources, and are specifically designed to appeal to a cat’s natural stalking and hunting instincts. KONG Naturals are more than just cat products – they’re fun with a purpose.

For more information on this press release or to request images contact Jamie Brant at MassMedia 775.322.0755 or


The American Pet Products Association(APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958.  APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers, representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information.


The complete 2009-2010 National Pet Owners Survey includes more than 500 pages of trended information on pets covering the past two decades and retails for $1,695. It is available for purchase at