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Jamie Baxter

The Impetus Agency


American Pet Products Association Highlights New Sleek and Serene Trends in Aquatics

-As fish owners report appearance and stress relief as key benefits to ownership, pet product manufacturers introduce innovative technology to enhance the hobby-

(Greenwich, CT) –There are 79.7 million U.S. households with pets and of those, 13.6 million households own fish, according to the American Pet Products Association’s (APPA) National Pet Owners Survey.  Not only do a majority of fish owners cite ‘fun to watch and have in the household’ as their number one reason for owning fish, but nearly half of all fish owners report ‘relaxation and stress relief’ as top benefits as well.  Aquatic product manufacturers are introducing new technology and innovations to attract new hobbyists and encourage pet owners to take advantage of the positive benefits of having pet fish in the household. From adjustable lighting and mobile aquarium management to fish food technology and even new aquarium inhabitant trends, APPA is pleased to highlight these member innovations.    


Connect and control aquarium smart devices with one free and easy app. Hydor’s Aqamai line of smart accessories includes reef LED aquarium lighting and programmable wavemaker, whichworks with a custom application to allows owners the ability to adjust settings from their phone.  Saltwater aquariums are mini ecosystems requiring close care and attention and with convenient, smart control from the touch of an app, the Aqamai line is seeking to enhance success rates among hobbyists. Visit for more information.


Because appearance is important to fish owners, the L’Aquarium by Kordon, LLC contemporary reef tank is a self-contained aquarium system designed to hide the equipment and focus on the fish and coral.  Beautifully crafted with clean, crisp lines and a water resistant base of cabinets to accommodate the efficient sump system, the L’Aquarium is sleek and modern to match any home décor.


Move over Bettas, there’s a new jellyfish in town.The Jellyfish Cylinder Nano 3 Jelly Kit by Jellyfish Art gives owners everything they need to keep jellyfish, including three live moon jellyfish, food and the aquarium, delivered right to the front doorstep. LED lighting allows owners to change the colors of the jellyfish with the click of a remote, and a whisper quiet air pump oxygenates the water without introducing heat to keep the jellyfish comfortable and at room temperature. Learn more at

Fish food that enhances coloration.  Introducing new Piscine Energetic Pellets, a nutritionally complete fish food designed to enhance coloration and induce an energetic feeding response in all saltwater and freshwater fish. The pellets contain Piscine Energetic Mysis, protein, and Omega’s 3 & 6 fatty acids making them nutritionally rich. They are also designed to sink slowly to ensure to ensure every member in the aquarium receives excellent nutrition. Visit to learn more.


For more information, product samples, images or interview opportunities, please contact Jamie Baxter at 775-322-4022 or




The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Initiative (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC) and the Pet Care Trust.  Visit for more information.