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Julie Rowe 
The Impetus Agency

Itís National Cat Health Month: Cat Owners Have More Options than Ever to Maintain Their Catís Health

- The American Pet Products Association and its members promote cat health this month and all year long with trendy new products -

(Stamford, CT) – The American Pet Products Association (APPA) promotes responsible care for all pets but in honor of National Cat Health Month (February) all focus is on the felines. According to the 2017-2018 APPA National Pet Owners Survey, 47 percent of U.S. households own a cat, that’s nearly half the country! Yet, only 37 percent of cat owners take their cat to the veterinarian once a year. While it is definitely recommended for cats to have at least one checkup a year to ensure no major health problems are present, there are some ways owners can help to maintain proper health at home and give cats the best possible chance at a long, healthy life. Below are products manufactured by APPA members designed to help maintain optimal health. 


Cleaning cats’ ears has never been easier with Pura Naturals Pet’s Feline Ear Cleaning System. The system comes with an all-natural serum blended with organic oils to help disinfect and deodorize and Pura-Tips™ that help with absorbing dirt, oil, and are gentle on a cat’s inner ears.  This all-in-one system is certified organic and free of preservatives and additives.

Price: $24.99.


Urinary Tract Infections (UTI) are common in cats, but luckily cats who use Flow Chews by InClover can have increased protection from developing this painful infection. The chews are formulated with marshmallow root, yucca root and dandelion leaf to help with the function of the urinary tract. In addition, Flow harnesses the power of cranberries to decrease pH levels, thereby reducing infection and crystal formation.

Price: $7.49


A healthy diet makes for a healthy cat. Isle of the Dog’s Nourish Grain-Free Food for cats is specially formulated and gently air-dried with all-natural ingredients including chicken and salmon as well as coconut oil, vitamins, and minerals. Made for all life stages, this beneficial blend delivers a protein-rich, 100 percent complete and balanced diet.

Price: $34.99




Ready to give the best grooming ever? HandsOn Gloves are a revolutionary concept that reaches far beyond the traditional curry combs, mitts and shedders on the market today. Wet or dry, they won’t slip or fall off while providing cats and owners with a more thorough and enjoyable bathing and grooming experience.

Price: $29.99



The liver is the first line of defense against toxic compounds that are ingested, absorbed, or inhaled. Liver Tone by Alpha Pharmaceuticals Inc. helps support normal function and health of the liver. This formula is used as a detox for cats and should be used regularly. Made with traditional herbs, this formula provides a rich source of antioxidants that are important for normal liver function.

Price: $38.99


For more information, product samples, images or interview opportunities, please contact Liz Thomas at 775-322-4022 or



The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.