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Julie Rowe 
The Impetus Agency

APPA Announces Products to Help Keep Pets Warm This Winter

- As winter approaches, pet owners should be prepared to have their pets ready for the cold weather -

(Stamford, CT) – Winter is coming and the American Pet Products Association (APPA) wants to keep pets safe and warm this season. As pet owners, it’s important to recognize the dangers of cold weather and what products are available to help ensure safety. Snow and cold surfaces can cause chapped paws, itchy and flaky skin and other hazards for pets. Additionally, it’s important to monitor a pet’s hygiene during the colder months because its coat can become dry and require extra moisture. Similar to humans, pets react to the colder temperatures differently based on size, activity level, age and health. Below is a round-up of products manufactured by APPA members designed to help pets safely enjoy the colder season.


Grab your jacket and keep on walking. The Element Jacket by EzyDog provides warmth and protection that enables dogs to join your adventures even under adverse conditions. Its wind and shower proof shell is made from sturdy 600 denier material and the inside is lined with comfortable non-piling fleece.
Price: Starting at $42.00


Treat pets to a warm and cozy rest on a cold night with FurHaven’s ThermapNAP™ Self-Warming Pet Blanket. This mat works without electricity to build up pet's natural warmth while they rest. The inner self-warming technology captures pet's body heat and reflects their warmth back to them using a layer of reflective (space blanket) material and a layer of insulating polyester fiber batting core.
Price: Starting at $30.99 


There’s nothing worse than a cracked nose, but luckily Nose Rescue by Pura Naturals Pet is the perfect solution. It’s a blend of organic, nourishing, healing and moisturizing ingredients that can prevent or heal a dry, cracked nose. The all-natural ingredients will soften and soothe noses leaving dogs feeling happy and healthy.
Price: $17.99 



For dogs who like to spend time outdoors, the ECOFLEX® ThermoCore™ Dog House by New Age Pet is a year-round shelter dogs will appreciate during those cold winter days. Constructed with double wall paneling, the ThermoCore™ insulation keeps harsh weather out and provides a mild climate for dogs inside.
Price: $399.99



Cold weather can cause a dog’s skin and coat to become dry and itchy. Coconut + Dandelion Root Coat Care by Vet Instinct is made from 100 percent organic, real ingredients: coconut milk, dandelion root extract, spirulina algae, brewer’s yeast and reishi mushroom. This combination provides pets with hydration and soft skin that will last all winter long.
Price: $29.99


Additional information, product samples, images and interview opportunities available upon request.



The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.