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Julie Rowe 
The Impetus Agency

APPA Promotes Healthy Living for Good Nutrition Month

-November’s month-long observance reminds pet owners to make healthy choices for their pets as well. -

(Stamford, CT) – In observance of Good Nutrition Month, the American Pet Products Association (APPA) urges pet owners to evaluate their pet’s current diet and make sure pets are receiving the proper nutrition they need. The month-long observance aims to raise awareness about healthy eating and the benefits of a healthy diet, and APPA is stepping in to make sure we’re also making healthy choices for our pets. According to APPA’s 2017-2018 National Pet Owners Survey, 12 percent of dog owners and 15 percent of cat owners report their pet is overweight. This equates to 9 million dogs and 7.5 million cats. To help pet owners get their pet’s diet back on track, below is a round-up of products manufactured by APPA members that can help pets lose weight and lead a healthier lifestyle. 


PETBLE's Health Monitoring System is a health monitoring system that reminds pet owners the importance of healthy feeding for their pets. Designed for both dogs and cats, this system allows multiple pets to feed from the same bowl when paired with the SmartTag. The SmartBowl uses algorithms to analyze pet’s food intake and provides feeding guidelines and nutritional recommendations based on pet's age, weight, height and breed.
Price: $149.99


In addition to having a good diet pets may need extra help incorporating other nutrients. The Missing Link® Supplements provide pets with additional probiotic, digestion, hip & joint, skin & coat, and senior health support. Just a spoonful a day is all pets need for guaranteed health and wellness.

Price:  $14.99 – $29.99 


Owners can feel at ease when feeding their pets Beef Freeze-Dried Mini Nibs by Vital Essentials. It’s a grain-free, gluten-free, real raw meat entrée that will satisfy dogs’ natural cravings. Plus, it’s packed with protein and essential amino acids. Available in other flavors including Chicken, Turkey and Duck.
Price: Starting at $29.99



The Affordable Pet Test by Omega Alpha is the sure way to know what ingredients may affect pets in a negative way. The test will run a small hair sample against 300 top allergens and sensitivities for cats, dogs and horses. This includes raw food ingredients, cooked food ingredients, preservatives and environmental items such as assorted grass and flowers.
Price: $144.00



Canine Naturals Chicken Bites are the perfect way to train, treat or reward pets! Each bite starts with U.S. grade chicken for a great taste dogs love. Treats are free from filler ingredients like meat by-products, corn, wheat or soy. With only three calories per treat, owners can reward their pet guilt-free.
Price: $7.99


Additional information, product samples, images and interview opportunities available upon request.



The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.