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Tierra Bonaldi / Julie Rowe
The Impetus Agency
(775) 322-4022 /

Get Your Paws on the Hottest New Pet Products

-With 450 new product launches, APPA's 46th Annual Pet Products Trade Show provides the first opportunity to see what the pet products industry has to offer-

GREENWICH, CT., February 19, 2004 - The American Pet Products Association (APPA) is pleased to announce the launch of more than 450 products at this year's Pet Products Trade Show, March 17-19, 2004 at the Ernest N. Morial Convention Center, in New Orleans. Among this year's most interesting product launches is Doggles' Comfort Pup. This bed and stuffed animal comforts new puppies and adult dogs with the sound of a mother's heartbeat. The Comfort Pup includes a pocket for a warmer and timer with on/off functionality.

Pee Post Pheromone-Treated Yard Stick by The Bramton Company offers owners a training tool for housebreaking their pets. The pheromone scent built into the plastic stake encourages dogs to use a specific area of the yard while discouraging puppies and dogs from urinating indoors.

For active dog owners, Happy Dog Toys introduces the Ball Park. This toy contains a specially made tennis ball with no harmful glues or toxins and a holder to eliminate handling messy tennis balls while playing with your dog.

Make sure your pet is seen with CMI's Pet Globe Strobe. This safety device attaches to your dog's collar and strobes red, white and blue light visible up to a half mile away. Wipe paws clean before your dog tracks dirt, mud and water into your home and car with The Spotless Paw Dog Paw Cleaning Glove by BrightSpot Solutions. Made with microfiber, the six-fingered glove attracts dirt like a magnet without soap or water.

Other new product launches this year include:

  • Purrforma self-cleaning litter appliance with infrared sensors by Doskocil Mfg.-Petmate Pet Products
  • NaChews tortilla style snack chips for dogs, CatZip toy for cats, Woofy-Pop instant microwave treat for dogs and ReLeash all-in-one hands-free leash by Dogmatic
  • Bootsies All-in-One Scratcher, Ultimate Scratching Post and Peek-A-Prize Toy Box for cats by Smart Cat
  • Spa grooming products for cats and dogs by Pet Silk, Inc.
  • Innotek's Zones for instant home pet proofing
  • Deli Doggie Treats by KosherPets, Inc., America's first year-round kosher dog biscuits
  • Vetbasis Nature Derived Herbal Cat Litter with lavender fragrance and Equine Elite Silky Shine and Shield for brilliant high-gloss shine for fish by Pet Living, a division of Global Access
  • Idea Factory's Rinse Ace Brand Bathing Tethers for easy bathing
  • Equine Care Series Grooming Tools by Oster Professional Products
  • Barking Bison buffalo meat dog food by Blonde With Beagle
  • Sifting enclosed cat pan for odor control and Toss'n Catch Disc non-chewable, unbreakable toy for dogs by VANNESS
  • Daily multivitamin spray supplement by Dynamic Health Labs
  • Knot-a-bag scented and scaleable bags for dogs and cats by Pan Pacific
  • Liquid filled cotton swabs to clean and care for pets by Petkin, Inc.
  • Critter Clubhouse for small animals by Fetch-It-Pets
  • Pup-Up mounted step platform with an attachable folding ramp by Nu-Tec Designs LLC
  • Comfort Zone Spray with dog appeasing pheromone for reduction of canine anxiety, fear and stress and Bio Spot Flea & Tick Mist with Nylar for cats by Farnam Pet Products
  • Suet Plus Cakes for wild birds by Wildlife Sciences
  • Velvet upholstered furniture for dogs and cats, deodorizing candles and aromatherapy products from Duke & Duchess
  • Quick Dip S-N-1 test strips for pond care by Jungle Laboratories
  • Shrinking pet ID tags by FasTags
  • Gourmet select organic dog treats by Nature's Animals
  • CPA Systems, Inc. PupLight flashlight for dogs
  • Auto-Dispense Waterer and Feeder and Kibble Keeper sealed storage for bulk pet food by Stylette
  • Waggers Champion Chips dog treats by Pet Central
  • Yip Yap dog treats by Chomp, Inc.
  • Slim aquarium tank with panoramic view from Sealand Holdings
  • Victorian replica bird cages in classic American style by Prevue Pet Products
  • Herbal products formulated with organic ingredients for horses by Doc Ackerman Herbal Technologies
  • Soothables First Aid Station with all natural health aids, shampoos and conditioners from American Animal Health
  • Super Pet Critter-Trail small animal cages and Petting Brushes for small animals from Pets International, Ltd.
  • All-natural cat treat reusable pouches by Nutro Products, Inc.
  • Reusable shampoo-infused Soapy-Mits for bath time by Boss Pet Products
  • Gateway To Go fold-up, portable travel gate for pets by KidCo
  • Braided nylon show leash and collar by Resco Pet Products
  • Dog-Gone Pain all natural herbal joint formula for joint support and revitalization by American BioSciences, Inc.
  • Van Vleet Technology's Bucket Bowl elevated feeding and storage system
  • Biological mosquito control for stock tanks and ponds by Ecological Laboratories
  • Comprehensive Owner's Guide Series by Kennel Club Books, Inc.
  • N-Bone digestible dog chew treat, Green Tea Herbals organic treats and Bone-A- Mints Peanut Gravity Box breath freshening dog treats by NPIC
  • Sporn Marrow Bones jerky-filled, chewable dog toy from The Sporn Company
  • DynaMag and DynaTec pond pumps from TetraPond
  • Bark Bars cat and postmen shaped dog biscuits in holiday packaging from American Health Kennels
  • Tetra's Tropical Crisps, Flakes and Fun Food fish food, Whisper In-Tank Filter, Easy Balance water additive, and ReptoMin Select-a-Food treats and food for reptiles
The largest in the industry, The APPA Show will include more than 1,700 booths in the exhibit hall, 500 new product launches and 150 first-time exhibiting companies. If you would like to attend APPA's 46th Annual Pet Products Trade Show as a member of the media log onto to register. If you are interested in more information about the show, featured products, interviews and coverage opportunities, please contact Tierra Griffiths at (775) 322-0755 or

Founded in 1958, the American Pet Products Association is the nation’s leading not-for-profit trade organization serving the interests of the pet product industry and educating the public on the many joys and health benefits associated with pet ownership. APPA’s membership consists of over 750 companies, which include both small businesses, as well as the nation’s leading pet product companies.