Greenwich, CT., October 7, 2003 - The American Pet Products Association (APPA) announced today that Jennifer Bilbao has been hired to serve as marketing coordinator.

Bilbao joins APPA's recently restructured marketing department that serves to strengthen the association through increased awareness of APPA and its members, and the development and implementation of coordinated marketing and communication strategies.

APPA Director of Marketing, Communications & Diversified Revenues Stacey Huzi said, "We are excited to have Jennifer on board to assist with our marketing efforts promoting APPA and the pet product industry. Her enthusiasm coupled with exceptional communication skills, makes her the perfect fit for APPA and its membership."

Prior to joining APPA, Bilbao worked in public relations at Avon Products, Inc. for the organization's "Avon Breast Cancer Crusade," and completed an internship at Nextel Communications, Inc.

Bilbao earned degrees in communications and sociology from Boston College where she was listed on the Dean's List.