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Tierra Bonaldi / Julie Rowe
The Impetus Agency
(775) 322-4022 /

APPA Announces New Marketing Coordinator

Greenwich, CT., October 7, 2003 - The American Pet Products Association (APPA) announced today that Jennifer Bilbao has been hired to serve as marketing coordinator.

Bilbao joins APPA's recently restructured marketing department that serves to strengthen the association through increased awareness of APPA and its members, and the development and implementation of coordinated marketing and communication strategies.

APPA Director of Marketing, Communications & Diversified Revenues Stacey Huzi said, "We are excited to have Jennifer on board to assist with our marketing efforts promoting APPA and the pet product industry. Her enthusiasm coupled with exceptional communication skills, makes her the perfect fit for APPA and its membership."

Prior to joining APPA, Bilbao worked in public relations at Avon Products, Inc. for the organization's "Avon Breast Cancer Crusade," and completed an internship at Nextel Communications, Inc.

Bilbao earned degrees in communications and sociology from Boston College where she was listed on the Dean's List.

Founded in 1958, the American Pet Products Association is the nation’s leading not-for-profit trade organization serving the interests of the pet product industry and educating the public on the many joys and health benefits associated with pet ownership. APPA’s membership consists of over 750 companies, which include both small businesses, as well as the nation’s leading pet product companies.