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Tierra Griffiths / Julie Rowe
775-322-0755 /

APPA Announces New General Counsel

(Greenwich, CT) January 3, 2006 - The American Pet Products Association (APPA) Managing Director and C.O.O. Bob Vetere announced today that Einar M. Rod has been named the new General Counsel, Associate VP of Legislative Affairs.

“Ed has a broad range of both general counsel and legislative-regulatory experience and will be a valuable asset in helping APPA keep member companies and the industry as a whole informed of key issues that will shape our trade,” Vetere said.

Prior to joining APPA, Rod served as Vice President, General Counsel and Corporate Secretary with Axel Johnson, Inc. since 1999. He previously worked as Vice President and General Counsel of First Brands Corporation from 1996-1999 and also was an integral part of PepsiCo, Inc.’s legal team from 1982-1996. Rod is also familiar with the pet industry through work with Jonny Cat and SCOOP AWAY cat litters.

As APPA’s new General Counsel, Rod will direct all legal and government affairs activities of the association and help increase government affairs offerings to member companies.Rod earned both his undergraduate and law degrees from Fordham University.


Founded in 1958, the American Pet Products Association is the nation's leading not-for-profit trade organization serving the interests of the pet product industry and educating the public on the many joys and health benefits associated with pet ownership. APPA's membership consists of nearly 850 companies, which include both small businesses, as well as the nation's leading pet product companies.