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Tierra Griffiths / Julie Rowe
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Tom Ehart
Packaged Facts

APPA Announces Partnership with Packaged Facts

-APPA Establishes Data-Sharing Relationship With Packaged Facts, a Leading Publisher of Pet Market Research-

GREENWICH, CONN., July 14, 2006 – The American Pet Products Association (APPA) is pleased to announce it has secured a partnership with Packaged Facts®, a premier source of market intelligence on the pet care, food, and services industry.

Packaged Facts®’s team of pet industry experts, led by noted pet market analyst David Lummis, tracks data, trends and new product developments for a wide range of published pet industry reports, including studies on pet food, services and supplies markets. The most recent report prepared by Packaged Facts studies pet care services and features citations from APPA’s 2005-2006 National Pet Owners Survey.

“Both APPA and Packaged Facts® are highly regarded sources of pet industry information. We believe this partnership will be mutually beneficial since the data shared will enhance each other’s research and be a great benefit to our members,” said Bob Vetere, President of APPA.

“We’re very excited to partner with APPA for our pet reports. APPA’s data and insight into pet owners is tops in the industry, and we know that our readers will greatly benefit by our ability to tap into that expertise,” said Don Montuori, Publisher of Packaged Facts.

APPA members will receive exclusive access to executive summaries of Packaged Facts’® extensive research reports via the APPA website. Vetere also says members will be able to purchase the entire reports at a member discount.

Under the partnership, APPA and Packaged Facts® will share reports and access to select data. In addition, Packaged Facts® will periodically provide APPA with a “Pet Market Brief” for its website, highlighting an interesting pet industry data point.

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The American Pet Products Manufacturer's Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 900 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information.