COVID-19 Pulse Study

New!  The APPA COVID-19 Pulse Study: 

Pet Ownership During The Pandemic, Vol 1

 

As the COVID-19 pandemic enters its sixth month of this unprecedented disruption of everyday life, the new APPA COVID-19 Pulse Study:  Pet Ownership During The Pandemic, Volume 1 reveals some interesting insights into consumer attitudes and behaviors during this time. This monthly tracker is positioned to measure the impact of COVID-19 on pet ownership, particularly pet product and service consumption.  Topics include:

  • Current shopping behaviors

  • Outlets visited

  • Products purchased

  • General attitudes toward the pandemic, including personal financial impact

 
In keeping with APPA's efforts to safeguard the vibrancy of the industry, this new report is available without charge.  
Please email marketresearchsupport@americanpetproducts.org to receive your complimentary report.