COVID-19 Pulse Study

The APPA COVID-19 Pulse Study: Pet Ownership During The Pandemic, Volumes 1, 2, 3 & 4

 

The COVID-19 pandemic brought unprecedented disruption to everyday life, the APPA COVID-19 Pulse Study:  Pet Ownership During The Pandemic reveals some interesting insights into consumer attitudes and behaviors during this time. With Volumes 1, 2, 3 & 4 released, this tracker is positioned to measure the impact of COVID-19 on pet ownership, particularly pet product and service consumption. Topics include:

  • Current shopping behaviors
  • Outlets visited
  • Products purchased
  • General attitudes toward the pandemic, including personal financial impact 
  • Holiday Spending Trends captured in the third volume

In keeping with APPA's efforts to safeguard the vibrancy of the industry, these reports are available without charge.

To receive your complimentary reports, email your contact information, company name, and job title to marketresearchsupport@americanpetproducts.org