For Your Business

Articles Exclusively for APPA Members from Mergers & Acquisitions Expert, Carol Frank

Carol Frank is a contributing author for educational articles in the APPA E-update and the APPA Professional Women's Network Newsletter. To view her list of archived articles, click here.


Business Attractiveness Scorecard with Pet Mergers and Acquisitions
and Exit Planning Experts at Global Pet Expo

Do you know how attractive your business is to a potential investor or acquirer? How does your view of your company’s value differ from that of a buyer?  

Whether you plan to sell your business in 12 months or 12 years, learning how attractive your business is NOW and understanding what factors a 3rd party considers when evaluating your business can allow you to make necessary changes that will maximize your future valuation.

APPA is offering a unique and valuable opportunity to meet with experienced pet industry specific M&A and business exit planning industry professionals, Erin Fenstermaker or Carol Frank of BirdsEye Advisory Group.

Join them for a complimentary, confidential 30-minute review of your Business Attractiveness scorecard, based on your responses to questions in 4 key areas:  Business Factors, Forecast/Financial Factors, Market Factors and Investor Considerations.  

Based on your responses, BirdsEye will calculate your overall Business Attractiveness based on your self- scoring and in a 30-minute in-person review, they will detail for you:

 The areas of Business Attractiveness where you scored well and where you fell short

  • How an external 3rd party may score you very differently and why
  • Potential risk factors
  • Recommendations on how to prioritize areas of improvements, based on your sale timeline
  • How improving your scores in key areas can significantly increase the value of your business

Confidentiality agreements will be utilized and there will be no sales pitch or pressure whatsoever.  Prior to Global, you will be sent a confidential, short self-assessment questionnaire that will be utilized to generate your unique and proprietary business score.  The Business Attractiveness review has a $750 value. 

For more information please contact Erin at or Carol at