2021-2022 APPA National Pet Owners Survey
Consumer Insights and Market Intelligence
Trusted. Objective. Actionable.
Trusted Pet Industry Data for Smart Business Decisions.
Since 1988, The APPA National Pet Owners Survey delivers the pet industry's most comprehensive consumer research study about pet ownership, pet care practices and preferences in product and services consumption of America’s pet owners.
Published every other year, APPA's National Pet Owners Survey is the premier resource of its kind. It is used by all sectors of the pet products industry and those looking to enter the market, including manufacturers and retailers, marketers, research and investment firms and media professionals alike to understand their consumers and define their business strategies. The Survey studies U.S. pet owners of the following pet types:
- Small Animals
The Survey contains over 600 pages packed with the data to guide your business decisions.
New and Expanded in this Edition
Spending and Purchasing
- Attitudes toward increased spending on particular pet care items
- Purchasing methods and how purchases are obtained
- How online purchasing will change in the next year and items purchased online
- Online subscription-based purchases
- Expanded list of outlets
- COVID-19 question series
- Consideration of pets when deciding whether to rent or buy a property
- New CBD questions for dogs and cats
- Expanded cat section including new data sets on cat toys, kitty condos, cat scratchers and expanded litter section
- Expanded bird treat section
- Expanded backyard chicken question series
Also included in APPA’s National Pet Owners Survey is a Lifestyle and Media Study which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and media habits such as internet usage, travel, work, leisure activities, pet ownership, online shopping for pet products, and other demographic criterion. Get an inside track on the very people who determine where your business is heading: America’s Pet Owners!
Use this data to poise your company for growth in the booming pet industry. Inform your critical business decisions, define and refine your vision, drive product launches, set pricing, find new customer bases, expand your market share and more.
To view the Background and Purpose (coming soon).
Obtaining a copy
APPA Membership Copies: Each APPA member receives a complimentary copy of the APPA National Pet Owners Survey, with additional copies available at a discounted member rate. Be sure to use your Survey on a regular basis while making important business decisions and determining the strategy for your company!
Non-Member Copies: Non-members of APPA can order copies of the 2021-2022 National Pet Owners Survey for just $3,600.
Essential Companions to the APPA National Pet Owners Survey:
Customized Data Reports based on the APPA National Pet Owners Survey
Additional proprietary custom reports are available based on APPA's National Pet Owners Survey data. For more information and to order please email firstname.lastname@example.org.
*Eligibility for customized reports based on The APPA National Pet Owners Survey is limited to APPA members and purchasers of The Survey.
Interactive Data Portal
APPA's interactive Data Portal is an easy-to-use data exploration tool that allows you quick, customized access to APPA's valued consumer insights data. Access your data set and quickly run crosstabs on any question or variable; include counts, totals and means; create custom filters; and perform statistical testing. Export the crosstab into Excel or save to your "favorites". Use these robust analytic tools to build useful report and charts to direct your business. Purchase access to the full data set for a complete look at pet industry dynamics across all species or purchase access to just the pet types relevant to your business.
For information and to order please click here.
Coming soon! Order the new 2021-2022 National Pet Owners Survey
APPA publication orders are non-refundable.