2019-2020 APPA National Pet Owners Survey

Consumer Insights and Market Intelligence
Trusted. Objective. Actionable.

Trusted Pet Industry Data for Smart Business Decisions.

Since 1988, APPA has been collecting and publishing the pet industry's most comprehensive consumer research study about pet ownership, pet care practices, and pet product purchasing of owners of dogs, cats, fish, birds, small animals, reptiles and horses.

Published every other year, APPA's National Pet Owners Survey is the premier resource of its kind for all members of the pet products industry, including manufacturers, retailers and investment professionals alike.

New and Expanded in this Edition

Backyard chicken ownership • Online purchasing and subscription-based purchases • Ethically sourced pet products • Pets in the classroom • Expanded list of outlets • Expanded data on fish aquarium ownership • New dog and cat food items • Dog and cat food attributes such as human-grade ingredients, non-GMO • Calming products • New cat litter types


2019-2020 APPA National Pet Owners Survey

The Survey monitors consumer habits on an ongoing basis in order to identify trends in data on pet ownership, preferences in product and service consumption, and lifestyle and media habits.

In addition to providing an expanded set of valuable in-depth statistics on current pet owner purchasing habits, this study pinpoints preferences on specific services, retail outlets and dollar amount spent per product category and retail outlet. The Survey is intended to develop a consumer profile including behavioral information and lifestyle and media habits such as internet usage, travel, work, leisure activities, pet ownership and online shopping for pet products. Also included in APPA’s National Pet Owners Survey is a Lifestyle and Media Study which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. This winning combination of information gives you an inside track on the very people who determine where your business is heading: America’s Pet Owners! 


To view the Table of Contents, click here (to search, hit 'Ctrl F').

To view the Background and Purpose, click here.  


APPA Membership Copies

Each APPA member receives a complimentary copy of the APPA National Pet Owners Survey, with additional copies available at a discounted member rate. Be sure to use your Survey on a regular basis while making important business decisions and determining the strategy for your company! 

Non-Member Copies

Non-members of APPA can order copies of the 2019-2020 National Pet Owners Survey for a cost of $3,500.


Customized Data Reports and Market Research

Additional proprietary custom reports are available based on APPA's National Pet Owners Survey data. For more information and to order please email marketresearchsupport@americanpetproducts.org

*Eligibility for customized reports based on The APPA National Pet Owners Survey is limited to APPA members and purchasers of The Survey.


Interactive Data Portal

APPA's interactive Data Portal is an easy-to-use data exploration tool that allows you quick, customized access to APPA's valued consumer insights data. Access your data set and quickly run crosstabs on any question or variable; include counts, totals and means; create custom filters; and perform statistical testing. Export the crosstab into Excel or save to your "favorites". Use these robust analytic tools to build useful report and charts to direct your business. Purchase access to the full data set for a complete look at pet industry dynamics across all species or purchase access to just the pet types relevant to your business. Analyze the data the way you need it, when you need it.

For information and to order please click here


APPA National Pet Owners Survey Orders - Print & Digital

APPA publication orders are non-refundable.


Members: $1,500.00
Non Members: $3,500.00
Non-Profits: $2,000.00 Most recent IRS Form 990 required*
Students: $1,500.00 Student ID and course syllabus required*

*To obtain Non-profit or Student discount, please submit your discount request and required documentation to memberservices@americanpetproducts.org