New Report: Strategic Insights for the Pet Industry, Pet Owners 2023 & Beyond

Get Strategic Pet Owner Insights to Accelerate Your Business

Introducing Strategic Insights for the Pet Industry, Pet Owners 2023 & Beyond, featuring data and analysis from the pet industry’s premiere National Pet Owners Survey.

This new insights-forward presentation provides a turnkey source of reliable data on pet ownership, behavior, and attitudes. The report is a highly relevant, clear, and visually captivating report filled with expert insights about the pet industry, representing the first-ever iteration of publicly published insights by the pet industry for the pet industry.

  • Access 135 visually engaging pages filled with insights, companion research, and economic forecasts
  • Easily share and apply insights to your business by incorporating insights into your presentations
  • Drill down with segmented data by generation or species based on your needs
  • Inform your business strategies with forecasted trends on consumer behavior

This engaging new report is FREE for APPA members! Not yet a member? Follow us on LinkedIn for special promo offers and discount opportunities. 

Download your copy of Strategic Insights for the Pet Industry, Pet Owners 2023 & Beyond today!

"The latest Strategic Insights presentation from APPA is outstanding! It is a great collection of industry data points and specific research findings. The easy-to-follow format made it quick to identify opportunity areas for our business. Through the insights we have gained, we have been able to validate and develop both promotional and product opportunities that we can put into action immediately! Thank you, APPA, for this value-added benefit to our membership!"

- Steve Clark, Chief Revenue Officer, Petmate

Looking for the 2023-2024 National Pet Owners Survey Report?

The legacy format of our NPOS survey results is still available to APPA members and businesses interested in the pet industry for a limited time.


$1,700.00 Complimentary







Most recent IRS Form 990 required*



Student ID and course syllabus required*



Trusted, Objective and Actionable Pet Industry Data for Smart Business Decisions

Since 1988 the APPA National Pet Owners Survey has delivered the pet industry's most comprehensive consumer research study about pet ownership, pet care practices and preferences in product and service consumption of America’s pet owners.

The APPA National Pet Owners Survey is the premier resource of its kind. It is used by all sectors of the pet products industry and those looking to enter the market, including manufacturers and retailers, marketers, research and investment firms and media professionals alike to understand their consumers and define their business strategies.

National Pet Owners Survey studies U.S. pet owners of:

  • Dogs
  • Cats
  • Fish
  • Birds
  • Small Animals
  • Reptiles
  • Horses
“Google 'pet healthcare trends' and you’ll find no shortage of articles and 'data' highlighting our industry’s exponential growth. What’s been missing, though, is real insight into the state of pet healthcare now, several years post-pandemic, and what that growth really looks like. This report fills that critical need, making it possible to understand core areas of pet owner behavior and priorities before, during, and after COVID-19.
There’s much to unpack: some positive news (increasing recognition of the value and benefit of the human-animal bond) and some news of concern (younger pet owners increasingly turn to online resources, and not a veterinarian, for information about their pet and are less likely to use flea/tick medication or spay/neuter their pet). Insights like these will help to inform our client discussions and recommendations."

- Brenda Andresen, Co-CEO, S&A

Dive Deeper with Access to APPA’s Interactive Data Portal

APPA's interactive Data Portal is an easy-to-use data exploration tool allowing quick, customized access to APPA's valued consumer insights data.  Key Platform Features: 

  • Customize cross-tabs across key demographics and content areas

  • Create custom filters

  • Perform desired calculations, including significance testing

  • Create and save favorite templates

  • Download to use with Excel to build tables, charts, reports

Learn More