APPA’s Export / Import Services Can Show You How To Expand Your Product into the Global Marketplace
A key function of APPA is to help members succeed in today’s marketplace. Recognizing the importance of the world market, the APPA Board of Directors researched various methods of assisting member manufacturers in expanding their foreign trade. An important objective in developing this member benefit was that it be appropriate for every member, regardless of their size or level of expertise.
APPA’s Export Assistance Program, which was designed specifically for pet product manufacturers, has something for everyone. Experienced exporters and novices alike will be able to obtain both training and services to increase their company’s foreign trade.
APPA offers a sound educational program which affords members the opportunity to develop proficiencies in areas pertinent to their personal, professional and company development. Trading overseas involves nuances that even the most experienced exporter or importer can have difficulty navigating. Since the global trading arena for pet products is constantly changing it is imperative that you stay abreast of the compliance issues, legislation, and logistical strategies that affect it. Tune in to APPA’s ongoing Export/Import Educational Series to learn more about a wide array of topics that can make or break your success in global trade. New seminars are constantly being offered and transcripts and audio files from past seminars can be reviewed. Click here for upcoming seminar schedule and to review past seminars.
Assessing Global Markets
Branded Program—Stretch Your International Marketing Dollars
The Branded Program is a cost-share service that assists small U.S. suppliers with promoting your brand name pet food products overseas. Once approved, participants receive a 50 percent cost reimbursement on eligible marketing and promotional activities such as:
- Exhibiting fees at international tradeshows, as well as approved domestic tradeshows with international attendance (for first-time exhibitors only)
- Advertising and public relations
- Product demos and in-store promotions
- Product literature and point-of-sale materials
- Freight for samples
- Package and label modifications (if necessary to meet foreign importing requirements)
Increasing Pet Food Exports…Increasing Your Bottom Line
Contact us to discuss how we can help you at firstname.lastname@example.org or 312.334.9200.
Global Market Reports
Global Market Reports are frequently available from several sources, including the U.S. Departments of Commerce and Agriculture and other U.S. Government sponsored agencies. To help you assess international opportunities and decide which are viable markets for your company, APPA posts the following Global Market Reports:
Taiwan: Pet Products Market Update, March 2010 by Shirely Wang
Germany: 2007 Germany Exporter Guide by Rey Santella and Christel Wagner
Italy: Request updated market research at http://www.buyusa.gov/italy/en/zoomark2011homepage.html
China: China, Peoples Republic of | Pet Food Market Overview by the USDA Foreign Agricultural Service, 12/3/06
USDA Foreign Agricultural Service Gain Report: Dominican Republic Product Brief, The Pet Food Market in the Dominican Republic
Exhibit in U.S. Pavilions at International Trade Shows
To learn more about exhibiting in U.S. pavilions at international trade shows, click here.
To ensure that each member receives the level of assistance that they need according to size, product line and in-house capabilities, APPA has contracted with American River International, LTD (ARI) to provide discounted consulting services for APPA members.
We chose ARI because of their good track record for providing similar services to members of other associations, and because they can take on specific exporting functions. (See "outsourcing" below.)
Consulting services are negotiated directly with ARI, and are generally billed at a 15% discounted rate to APPA members. Members can choose to involve ARI in all phases of their exporting operations from developing an export marketing plan to fulfilling specific functions, or their expertise may be utilized to troubleshoot specific areas.
To learn about your APPA programs offered through ARI, click here
Some manufacturers find that it is easier and more efficient to have someone handle the transportation and warehousing of goods destined for foreign markets. Others have personnel in place to handle those functions, but require assistance with navigating financial and legal issues associated with foreign trade.
Through an extensive network of global trade professionals, ARI can assist members in these and other areas that often prove challenging when expanding internationally. We encourage you to evaluate their services in relation to your own needs to see if the professionals at ARI can help you make your export operation a success.
Managing Imports & Exports Monthly Newsletter
The Managing Imports and Exports Newsletter is the leading source of information on customs policies and procedures, BIS rules and regulations, and how best to enhance your compliance programs.
Every issue includes updates on:
- Developing a successful international trade program
- Reducing international risk
- Streamlining costs
- Latest updates on trade policies and duty issues
- New customs alerts
- Tips and resources to manage your import/export operations
APPA members receive a free yearly electronic subscription with paid APPA membership. Click here for more information and to view the latest issue.
Other exporting questions can be answered through the U.S. Departments of Commerce and Agriculture. Use the sites below to gain valuable information and to participate in global trade opportunities.