APPA Gives Back. Supporting the Industry. Leading the Way.

As the global pet care community’s leading association, APPA has worked to elevate and promote our industry beyond the direct services APPA provides members and retailers through Global Pet Expo. These contributions have driven and sustained significant programs designed to strengthen our industry, increase responsible pet ownership, and build awareness of the joys and health benefits of pets. View this APPA Gives Back video to learn more. 

Here are some of the organizations APPA supports:  


Pets Add Life

APPA’s Pets Add Life (PAL) program was launched in 2005 as a public service announcement effort and has since grown into a highly impactful social media campaign garnering millions of followers and impressions. PAL has become one of the leading voices for promoting the joys and benefits of pet ownership, growing responsible pet ownership and educating pet owners and potential pet owners on the proper care of companion animals. Through Facebook, Instagram, YouTube, and Tik Tok, active and engaged PAL fans and followers are able to help spread our message to millions of their peers.  

Over the years, PAL has featured several award-winning, shareable, timely video campaigns  that have received hundreds of millions of views. The PAL website serves as a one-stop-shop to watch these engaging pet videos, take quizzes and find adoptable pets across the nation via Petfinder.

Human Animal Bond Research Institute

In 2010 APPA took the lead in uniting the industry to form a new organization dedicated to gathering, funding and sharing the scientific research that demonstrates the positive health impacts of companion animals on people. Since its inception, HABRI has served as a rallying point for a growing assembly of companies ranging from manufacturers, distributors and retailers to veterinarians and animal health organizations, all with the common goal of scientifically validating that pets are good for human health and promoting the human-animal bond.  

HABRI is the leading resource for scientific research and information on the emotional, psychological, and physical interactions of people, animals, and the environment. Since its formation in 2010, HABRI has created the world’s largest online library of human-animal interaction science, HABRI Central, and has funded more than $3 million in innovative research projects. HABRI Central has become a powerful tool utilized by academics and research scientists to scientifically document the health benefits of companion animals.

Tony La Russa's Animal Rescue Foundation

Tony La Russa’s Animal Rescue Foundation’s (ARF) core mission is the rescue of dogs and cats who have run out of time at public shelters, giving them a second chance at life. ARF couples this focus with innovative programs strengthening the human-animal bond for children, seniors, veterans, and people in disadvantaged circumstances. Through ARF, people experience the unconditional love and acceptance of dogs and cats to fulfill a mission of People Rescuing Animals ... Animals Rescuing People®.

In 2018, APPA pledged $1 million over the next four years to support expansion of ARF’s Pets and Vets program – pairing shelter dogs with veterans coping with PTSD, traumatic brain injuries, anxiety, and other service-related challenges. ARF then guides the veteran and dog through a one-year training program, free of charge, to become psychiatric service dog teams.

Pet Care Trust & Pets in the Classroom

APPA has long been a sponsor of the Pet Care Trust whose mission is to promote public understanding of the joys and benefits of pets through education, support, and interaction, primarily through the Pets in the Classroom grant program.

To date, Pets in the Classroom has issued over 56,600 grants to teachers, and nearly 2 million children have experienced the joys and benefits of pet care since the program’s inception.

With a goal of introducing 5 million children in 100,000 classrooms to pets and the benefits they provide, the Pet Care Trust is hoping to help teachers impact future generations of pet owners through its grant program. 

Pet Industry Joint Advisory Council

APPA has long been a supporter of the Pet Industry Joint Advisory Council’s work to represent the experience and expertise of the responsible pet care community to legislative, regulatory, and governing bodies. PIJAC monitors over 1,500 pieces of legislation involving pets and pet ownership at the local, state, and national level annually, engaging with lawmakers and regulators to protect and promote the ability of pet businesses to provide products, services and healthy animals to pet owners and caretakers.

Bird Enjoyment and Advantage Koalition (BEAK)

Formed in 2016 to address the need for increased, responsible bird ownership, the Bird Enjoyment and Advantage Koalition (BEAK) is a 501 (c)(4) nonprofit of bird product manufacturers, retailers, associations and caregivers. BEAK is responsible for the widely successful myBird campaign dedicated to sharing the joys and benefits of birds as pets and educating on responsible bird care.  The website consists of a MyBird quiz, matching users with the right bird for their lifestyle garnering tens of thousands of sessions a month,  along with resources to find a bird in their area, local retailers for bird supplies and avian veterinarians to care for their birds. In 2019 BEAK established September 17 National Pet Bird Day, as a day to celebrate responsible bird ownership and educate on all the ways pet birds enrich our lives.

APPA is committed to continuing to support the organizations and individuals working to protect and grow the industry.