Member Spotlight Series
The APPA Member Spotlight Series features members’ products in themed press releases and social media posts throughout the year, often in conjunction with major pet observances and holidays. From spooky Halloween-themed items and calming pet anxiety products to summer gear, holiday gifts, and more, the APPA Member Spotlight Series provides a unique media opportunity for every type of pet product. Participation is free for APPA members – all you have to do is complete the submission form by the deadline!
How to Participate
Each month, APPA members receive a dedicated email announcing upcoming spotlight opportunities. These emails include information on the theme(s), a form link to submit products, and accompanying photos.
Our PR team at FWV Fetching compiles these product submissions into a press release for distribution nationwide, with each release getting picked up by more than 100 publications across the country and reaching millions of readers. Releases have appeared in national outlets like Yahoo! News, and MarketWatch, in addition to hundreds of local publications. Participating members receive a 30-day report containing a list of outlets that picked up the release.
In addition, FWV Fetching conducts targeted pitching and outreach to secure additional coverage and interest, leveraging the agency’s strong media relationships to gain additional exposure for our members.
Examples of recent press releases and themes include:
- Reduce Your Pets' Carbon Pawprint With Eco-Friendly Products, Courtesy of American Pet Products Association Members (April 2023)
- Celebrate The Season of Love with Valentine's Day-Themed Pet Products, Courtesy of American Pet Products Association Members (February 2023)
- Fall into Autumn with Seasonal and Halloween-Themed Pet Products, Courtesy of American Pet Products Association Members (October 2022)
Product spotlights are also promoted on both APPA and Global Pet Expo’s social media.