APPA Business Bootcamp


APPA’s Business Bootcamp On-Demand empowers you with a solid framework of business basics with direct applications to the pet industry, as well as advanced strategies for smart growth.


Join up and gain business proficiencies without ever having to break a sweat. 

APPA MEMBERS  This program is offered for $199.
Click Here 
to sign in with your APPA username (if you have a space or special charater in your UN replace it with _ ) and APPA1234 as a password (make sure to update your password on TopClass in settings). If you don't know your APPA username contact us at

NON MEMBERS This program is offered for $299.
Click Here to create a username and password in the TopClass platform.


CONTACT APPA  The program also includes free 1:1 business consultation services – contact us to schedule yours. 

Module One 
  • Panel Discussion: State of the Industry Insights and Outlook
  • General Business Basics – Get it Right Out of the Gate
  • The Well-Crafted Business Plan
  • Product Costing for Success
  • Product Pricing and Margin Calculations Demystified
Module Two 

Panel Discussion: Pet Ownership During the Pandemic 

Marketing for Success: Differentiating Your Company Through Remarkable Marketing

  • Consumer Direct Marketing
  • Trade Show Participation
  • Building a Spectacular Sales Team
    • Working with Pet Rep Groups
Module Three 
  • Learn to Speak “Retail” to Forge Lasting Relationships with Your Retail Customers
  • Defining Your E-Commerce Strategy
  • Make Sure Your Distributors Love You:  Tips to Managing the Supplier-Distributor Relationship
  • A Beginners Guide to Intellectual Property and Regulatory Compliance