APPA Pet Business Bootcamp June 7 - 8, 2022


Seeking targeted pet industry knowledge? 

APPA’s Pet Business Bootcamp offers 6 hours of digital courses and live Q&A over 2 days of learning. 

This program will empower you with a solid framework of business basics that have direct applications to the pet industry, as well as advanced strategies for smart growth. Each day ends with a live Q&A session featuring our consultants and speakers.

Register Today — Save & Succeed

APPA members save $100 on registration. Limited Time Offer: Register by May 14 and receive a free one-hour consulting session to talk 1:1 with our Bootcamp consultants, PetsPhD about your specific business challenges.

APPA MEMBERS  Please log into TopClass with your APPA username and use APPA2022 as the password.

NON MEMBERS Create an account in TopClass

 Contact Us if you are having trouble signing in with your APPA username or if you do not know or have a username.


Bootcamp Training

APPA Member: $249
Non-member: $349

Schedule at a Glance

 June 7 | 12 – 3 PM EST | Pet Business Basics/Planning

  • General Business Basics/Preparing a Business Plan – Get it Right Out of the Gate
  • Product Costing and Pricing for Success
  • Marketing for Success - Marketing your Company
  • Consumer Direct Marketing

June 8 | 12 – 3 PM EST | Taking Your Pet Products to Market/Execution

  • Trade Show Participation
  • Building a Spectacular Sales Team – Internal or External/Pet Rep Groups
  • Your E-Commerce Strategy to Avoid Minefields
  • Working with Retailers- Learn to Speak “Retail” to Forge Lasting Relationships with Your Retail Customers
  • Working with Distributors: Tips to Manage the Supplier-Distributor Relationship