Industry Trends and Stats
Total U.S. Pet Industry Expenditures
| Year | Billions of Dollars |
| 2024 | $150.6 Estimated |
| 2023 | $147.0 Actual |
| 2022 | $136.8 |
| 2021 | $123.6 |
| 2020 | $108.9 |
| 2019 | $97.1 |
| 2018 | $90.5 |
Actual Sales within the U.S. Market in 2023
In 2023, $147 billion was spent on our pets in the U.S.
Pet Food & Treats
$64.4 billion
Supplies, Live Animals & OTC Medicine
$32 billion
Vet Care & Product Sales
$38.3 billion
Other Services
$12.3 billion
(Other Services include boarding, grooming, insurance, training, pet sitting and walking and all services outside of veterinary care)
Projected Sales within the U.S. Market in 2024
In 2024, a total of $150.6 billion in sales is projected in the U.S.
Pet Food & Treats
$66.9 billion
Supplies, Live Animals & OTC Medicine
$32 billion
Vet Care & Product Sales
$39.1 billion
Other Services
$12.6 billion
Source information:
- Pet Food & Treats: Source: Nielsen Scan: Nielsen IQ Scan – 52 Weeks ending 12/31/2022 for xAOC and Total Pet Retail. E-commerce pet food sales data powered by NielsenIQ Ecommerce Measurement. Pet food sales for 2022
in Vet clinics, Farm & Feed, Direct-to-Consumer, and Costco were estimated using industry/financial reports and any available data for either of these channels.
- Pet Supplies Live Animals & OTC Medicine: Pet Supplies and OTC Meds are based on data provided by Nielsen Scan, Rakutan Intelligence and Packaged Facts. Live Animals includes fish, birds, small animals and reptiles and is based on APPA estimates
and data provided by leading retailers and industry suppliers.
- Vet Care & Product Sales: Includes routine veterinary care, surgical procedures and sales of pharmaceuticals and other products through veterinary clinics and is based on data provided by AVMA and Packaged Facts. Excludes food and treat sales.
- Other Services: Includes grooming, training, boarding, insurance, Pet sitting/walking and all services outside of Vet Care and is based on data provided by Packaged Facts as well as leading industry retailers.
All data was reviewed and validated by industry experts and leading pet retailers and manufacturers.
2023-2024 APPA National Pet Owners Survey Statistics: Pet Ownership & Annual Expenses
According to the 2023-2024 APPA National Pet Owners Survey, 66% of U.S. households own a pet, which equates to 86.9 million households.
| Number of U.S. Households that Own a Pet | |
|---|---|
| In Millions | |
| Bird | 6.1 |
| Cat | 46.5 |
| Dog | 65.1 |
| Horse | 2.2 |
| Freshwater Fish | 11.1 |
| Saltwater Fish | 2.2 |
| Reptile | 6.0 |
| Small Animal | 6.7 |
| Pet Ownership by Generation | |
|---|---|
| % of Current Pet Owners | |
| Gen Z | 16% |
| Millennial | 33% |
| Gen X | 25% |
| Baby Boomer | 24% |
| Builder | 2% |
Average Amount Spent on Common Pet Categories in the Past 12 Months
The incredible variety of pet care categories makes it difficult to compare amounts spent across different pet species. The list below is included to give the reader an idea of the types of categories included in the Survey but is not exhaustive of all the expenses captured in the individual pet species report sections. It reports an approximate dollar amount based on consumer recollection of their spending in the prior 12 months. As such, the dollar amounts should not be added to report total spending in the prior 12 months.
According to the 2021-2022 APPA National Pet Owners Survey, some of the basic annual expenses for dog and cat owners in dollars include:
According to the 2021-2022 APPA National Pet Owners Survey, some of the basic annual expenses for dog and cat owners in dollars include:
| Dogs | Cats | |
| Surgical Vet Visits | $458 | $201 |
| Routine Vet | $242 | $178 |
| Food | $287 | $254 |
| etc | $90.5 | $94.5 |
**Note: APPA does not ask Survey Participants how much in total they spend on their dog or cats annually. The
expenses listed above are not all inclusive and each category was asked separately of the survey participant.
expenses listed above are not all inclusive and each category was asked separately of the survey participant.