APPA Business Edge



Give Your Business Every Advantage 

Whether you are brand new to the pet products industry or experienced, The APPA Business Edge program has resources for you.  

  • Traverse the dynamics and nuances of the pet industry, increasing your opportunity for success
  • Connect directly to industry experts and peers to give quick access to a multi-dimensional knowledge bank
  • Gain knowledge and strategic focus from globally renowned pet specialty business advisors

Through participation in the following programs, gain a complete understanding of how to successfully navigate the pet industry:

  • Business Edge Online Help Desk

    • APPA has partnered with globally renowned Pet Specialty Business Advisor, Dave Bolen of The Bolen Group, to bring our members the most qualified expertise
    • Gain knowledge and build strategic focus through personalized expert advice
    • Get answers to your retail and business strategy questions, or schedule a complimentary 30-minute consultation to help you define your business goals
    • Some areas of consultation include: 
      • Developing and focusing on the right strategy
      • Building a team for success
      • Merchandising: Assortment planning, pricing, presentation
      • Marketing:  Customer acquisition and retention
      • Inventory productivity
      • Ask a question or schedule your consultation >>

  • Webcasts and Educational Resources 

    • Explore the Pet Retailer Series
    • Learn the ins-and-outs of selling to various types of retail outlets
    • Market Updates: 
      • Gain perspective on current industry dynamics
      • Market updates are the lead-in to many of our webcasts and in-person networking events 
    • Future webcasts will be listed here