APPA Business Edge
Give Your Business Every Advantage
Whether you are brand new to the pet products industry or experienced, The APPA Business Edge program has resources for you.
- Traverse the dynamics and nuances of the pet industry, increasing your opportunity for success
- Connect directly to industry experts and peers to give quick access to a multi-dimensional knowledge bank
- Gain knowledge and strategic focus from globally renowned pet specialty business advisors
Through participation in the following programs, gain a complete understanding of how to successfully navigate the pet industry:
- Business Edge Online Help Desk
- APPA has partnered with globally renowned Pet Specialty Business Advisor, Dave Bolen of The Bolen Group, to bring our members the most qualified expertise
- Gain knowledge and build strategic focus through personalized expert advice
- Get answers to your retail and business strategy questions, or schedule a complimentary 30-minute consultation to help you define your business goals
- Some areas of consultation include:
- Developing and focusing on the right strategy
- Building a team for success
- Merchandising: Assortment planning, pricing, presentation
- Marketing: Customer acquisition and retention
- Inventory productivity
- Ask a question or schedule your consultation >>
- Webcasts and Educational Resources
- Explore the Pet Retailer Series
- Learn the ins-and-outs of selling to various types of retail outlets
- Market Updates:
- Gain perspective on current industry dynamics
- Market updates are the lead-in to many of our webcasts and in-person networking events
- Future webcasts will be listed here