APPA Market Access Program

The APPA Ex-Im Market Access Program is a suite of services that provide our members with the resources to identify viable new markets and expand their business internationally. Whether you are a U.S. based company looking to take your brand globally, or an international company pursuing opportunities in the U.S., the APPA Market Access Program has something to offer you. Our services include:


Retail Market Tour at Global Pet Expo
Market Research Seminars at Global Pet Expo
Food Export USA Programs
International Pet Food Buyer’s Mission at Global Pet Expo
The Branded Program
Food Show Plus
Market Builder Program

 
Retail Market Tour at Global Pet Expo

Join us February 25, 2020 8am-12:30pm for a tour of 4 local retail outlets to see U.S. in-store merchandising strategy in practice.  The itinerary contains stops at a variety of pet product retailers including PetSmart(New format Pinnacle store), Petco(New Nexus format w/full services inc. Vet), Walmart(New test store), and Pet Supermarket. The tour includes a pet industry market briefing and guided tour from our moderator and retail specialist, Dave Bolen. 

The tour will include:

  • Morning Market Briefing
  • Retail Specialist:  On-board Moderator and Store Guide
  • Bus Transportation to Four Pet Retail Outlets
  • A Printed Copy of Key Topics Discussed on the Tour
  • Water and Snacks

About the moderator:
With over 30 years in retail management and more than a decade spent in executive roles at two of the largest pet specialty stores in the U.S., Petco and Pet Supplies, our on-board moderator, Dave Bolen, will guide you through each stop, answering questions and offering insights about the U.S. marketplace, trends, and tips for success. The tour includes a market briefing and bus transportation. 
 


Price: $65 per person

You must be pre-registered in order to participate. Please contact Linda Carbone at lcarbone@americanpetproducts.org with questions.

 

 

Market Research Seminars at Global Pet Expo

 

U.S. Pet Market Outlook and Trends 2020                                                  

 

Date:  Wednesday, February 26 
Time/Location: 2:00-3:00 p.m. W207B 
Presented by:  David Sprinkle, Packaged Facts 

 

 

 

With a an omnimarket look across dog and cat product categories, this presentation of Packaged Facts research provides a key-opportunity update on U.S. pet market size and growth.  Discussion will cover shifts in pet owner demographics, channel shopping and ecommerce trends, the remixing pet food and nutrition options, technology and digital pet care innovation, the role of subscription products and services, and the escalating battle for customer loyalty. 

 

 

 

 

 

Hemp-CBD in the Pet Industry: A Budding Trend with an Uncertain Future 
Date:  Wednesday, February 26 

 

Time/Location: 3:15-4:00 p.m. W203A 

 

Presented by:  Maria Lange, Nielsen 

 

A budding trend in the pet industry – Cannabis! It may seem strange until you consider that canines and felines share the same endocannabinoid system as humans. After the 2018 Farm Bill federally legalized the cultivation of the hemp plant, the number of pet products infused with Hemp CBD increased rapidly, with hundreds of items to choose from on the market. Due to the recent FDA ruling on CBD in ingestible products, the fate of this new market segment remains uncertain. During this session, you will learn the basics of Cannabis and what it means for Pets, the legislative situation, the current product landscape and what we know about the consumer behind Hemp-CBD pet products. 

 

 

 

 

 

APPA National Pet Owners Survey: Generational Report – Volume 3 Debut 

 

Date:  Thursday, February 27 
Time/Location: 11:00 a.m. -12:00 p.m. W207B 

 

Presented by:  Julie Springer, APPA Research Analyst 

 

 

 

Get a first look at the newest volume of APPA’s Generational Report! Come learn what makes the different generations tick when it comes to their pets. This seminar will feature a topline look at pet ownership by generation, including spending, attitudinal, and pet product and service usage data and for the first time, see how Gen Z pet owners compare. The presentation will also include a snapshot look at the 2019-2020 National Pet Owners Survey data. 

 

 

 

 

 

The State of Global Pet Care: Six Trends to Watch 
Date:  Thursday, February 27 
Time/Location: 2:00-3:00 p.m. W207B 

 

Presented by:  Jared Koerten, Head of Petcare, Euromonitor International 

 

 

 

This presentation examines how the pet care market is changing around the world, highlighting six major frontiers of change. From geographic and retail shifts to new ingredients and pricing strategies, pet care manufacturers will leave equipped with context and strategies to plan for the future of their business.  

Click here to register for the seminars.  Registration is appreciated but not required.  Seating is limited and is on a first come, first served basis.

 
Food Export USA Programs

Food Export USA is comprised of several non-profit state regional trade groups that help small- and medium-sized companies explore exporting. Activities are funded by the United States Department of Agriculture (USDA) Foreign Agricultural Service. APPA has partnered with the agency to provide our U.S. members with information on how to access services that support international trade.

For more information on any of these programs, click on the links below or go to www.foodexport.org.

 

 The International Pet Food Buyers Mission at Global Pet Expo

A low-cost opportunity for pet food manufacturers and exporters to meet with qualified buyers from around the world.
For registration details and deadlines for the next Mission, click on the link above.

 

 The Branded Program

Open to pre-qualified applicants that meet eligibility requirements, the program offers 50% reimbursement of your international marketing expenses, including:

  • International website development
  • Package & label modifications
  • Advertising, marketing & public relations materials
  • Product demonstrations and point-of-sales materials
  • Freight costs for samples


Your Global Pet Expo costs may be covered! For more information on eligibility requirements and how to apply, click on the link above.

 

 Food Show PLUS

This program is an enhancement package that helps to maximize your success as an international tradeshow exhibitor. Services include:

  • Introductions to qualified buyers
  • Market briefings
  • On-site assistance
  • Self-guided retail torus
  • Post-show lead qualifications

 

 Market Builder Program

The Market Builder Program assists U.S. exporters looking to launch their product in international markets, find new distributors or importers, and receive valuable feedback about their product. The program has two components:

Market Scan: uses in-market representatives to provide in-depth research including a distribution analysis, competitive product shopping, importation analysis, distribution referrals, and target importer profiles.

Rep Finder: an in-market representative facilitates direct meetings between your company and a select group of targeted importers. Includes distributor referrals and a target importer list.