APPA Market Access Program

The APPA Ex-Im Market Access Program is a suite of services that provide our members with the resources to identify viable new markets and expand their business internationally. Whether you are a U.S. based company looking to take your brand globally, or an international company pursuing opportunities in the U.S., the APPA Market Access Program has something to offer you. Our services include:

Retail Market Tour at Global Pet Expo
Market Research Seminars at Global Pet Expo
Food Export USA Programs
International Pet Food Buyer’s Mission at Global Pet Expo
The Branded Program
Food Show Plus
Market Builder Program

Retail Market Tour at Global Pet Expo

Join us Wednesday March 24, 4:00 - 4:40 for our digital retail market tour.  CLICK HERE to view on-demand


Our very successful live tour has been adapted to a webcast format for Global Pet Expo Digital Access. Join
us for a pet industry market briefing and guided retail outlet overview from our moderator and retail specialist,
Dave Bolen. Dave will highlight visits to the leading pet retail outlets to showcase U.S. in-store merchandising
strategy in practice. The itinerary contains views and insights into a variety of pet product retailers touching on
leaders in the pet specialty, mass, and e-commerce channels. About Our Moderator: With over 30 years in
retail management and more than a decade spent in executive roles at two of the largest pet specialty stores in
the U.S., Petco and Pet Supplies, our moderator, Dave Bolen, will guide you through each retailer offering
insights about the U.S. marketplace, trends, and tips for success.

About the moderator:
With over 30 years in retail management and more than a decade spent in executive roles at two of the largest pet specialty stores in the U.S., Petco and Pet Supplies, our on-board moderator, Dave Bolen, will guide you through each stop, answering questions and offering insights about the U.S. marketplace, trends, and tips for success. The tour includes a market briefing and bus transportation. 


Market Research Seminars at Global Pet Expo Digital Access

 U.S. Pet Market Outlook and Trends 2021                                                  

Date: Wednesday, March 24
Time: 3:00-3:40 p.m.
Presented by: David Sprinkle, Packaged Facts

  CLICK HERE to view on demand

From an omnimarket cross-sector perspective, this presentation of Packaged Facts research covers key
market issues in the wake of COVID-19: pet market growth, pet acquisition and pet population across animal
types, pet care psychographics and the “new breed” of pet owners, e-commerce/channel share shifts, and
digital pet health care trends. Addressed in this market growth and opportunities context are the roles and
impact of pet welfare causes, subscription products and services, product personalization and customization,
and broader consumer market drivers.


The Impact of COVID-19 on U.S. Pet Ownership

Date: Wednesday, March 24
Time 1:00-1:40 p.m.
Presented by: Julie Springer, APPA Market Research Analyst

 CLICK HERE to view on demand

Join us for a comprehensive look at how the COVID-19 pandemic has impacted U.S. pet ownership. The
seminar will feature data from The National Pet Owners Survey, as well as The COVID-19 Pulse Study. These
studies explore consumer attitudes and behaviors over the course of 2020, including path to purchase,
spending and service consumption.


The Future of Pet Care: Global Trends and Opportunities

Presented by: Jared Koerten, Head of Petcare, Euromonitor International
Date: Thursday, March 25
Time: 1:00-1:40 p.m

 CLICK HERE to view on demand

Despite a pandemic and economic instability, global pet care sales thrived in 2020. Pet populations soared
with increased adoption rates, and pet owners did not compromise on product quality standards. But, with the
uncertainties shaping today’s world, will the industry remain on this trajectory? Join Euromonitor International’s
Head of Pet Care Jared Koerten to dissect global pet care performance. This presentation will examine several
new growth frontiers for the industry, including channel shifts, sustainability and trends in product claims and


How 2020 Changed the Pet Retail Landscape and What Could Come Next?

Date: Thursday, March 25
Time: 3:00-3:40 p.m.

Presented by: Brad Boldridge and Sam Smith, Nielsen

CLICK HERE to view on demand

Please join NielsenIQ as we review the key pet consumer and retail trends that shaped 2020, including
evolving shopping patterns (including an ecommerce deep dive), the lasting impacts of Covid-19 and 2020
product preferences trends. Our experts will also discuss NielsenIQ's predictions of what we think is likely to
stay and shape 2021.


Food Export USA Programs

Food Export USA is comprised of several non-profit state regional trade groups that help small- and medium-sized companies explore exporting. Activities are funded by the United States Department of Agriculture (USDA) Foreign Agricultural Service. APPA has partnered with the agency to provide our U.S. members with information on how to access services that support international trade.

For more information on any of these programs, click on the links below or go to


 The International Pet Food Buyers Mission at Global Pet Expo

A low-cost opportunity for pet food manufacturers and exporters to meet with qualified buyers from around the world.
For registration details and deadlines for the next Mission, click on the link above.


 The Branded Program

Open to pre-qualified applicants that meet eligibility requirements, the program offers 50% reimbursement of your international marketing expenses, including:

  • International website development
  • Package & label modifications
  • Advertising, marketing & public relations materials
  • Product demonstrations and point-of-sales materials
  • Freight costs for samples

Your Global Pet Expo costs may be covered! For more information on eligibility requirements and how to apply, click on the link above.


 Food Show PLUS

This program is an enhancement package that helps to maximize your success as an international tradeshow exhibitor. Services include:

  • Introductions to qualified buyers
  • Market briefings
  • On-site assistance
  • Self-guided retail torus
  • Post-show lead qualifications


 Market Builder Program

The Market Builder Program assists U.S. exporters looking to launch their product in international markets, find new distributors or importers, and receive valuable feedback about their product. The program has two components:

Market Scan: uses in-market representatives to provide in-depth research including a distribution analysis, competitive product shopping, importation analysis, distribution referrals, and target importer profiles.

Rep Finder: an in-market representative facilitates direct meetings between your company and a select group of targeted importers. Includes distributor referrals and a target importer list.