APPA Market Access Program

The APPA Market Access Program is a suite of services that provide our members with the resources to identify viable new markets and expand their business internationally. Whether you are a U.S. based company looking to take your brand globally, or an international company pursuing opportunities in the U.S., the APPA Market Access Program has something to offer you. Our services include:

Retail Market Tour at Global Pet Expo
Market Research Seminars at Global Pet Expo
Food Export USA Programs
International Food Buyer’s Mission at Global Pet Expo
The Branded Program
Food Show Plus
Market Builder Program

Retail Market Tour at Global Pet Expo

Join us Tuesday, March 19th, 8am - 12:30pm as we visit 4 local retail outlets to see American merchandising strategy in practice.  The itinerary contains stops at a variety of pet product retailers including PetSmart, Petco, Walmart, and Pet Supermarket. The tour includes a pet industry market briefing and guided tour from our moderator and retail specialist, John Sturm.

The tour will include:

  • Morning Market Briefing
  • Retail Specialist:  On-board Moderator and Store Guide
  • Bus Transportation to Four Pet Retail Outlets
  • A Printed Copy of Key Topics Discussed on the Tour
  • Water and Snacks

About the moderator:
John Sturm will be hosting the retailer tour this year.  He is a lifetime retailer having learned the business at HEB, one of the most progressive grocery retailers in the country.  He served as the Vice President and GM of Merchandising at Petco over the past 8 years.  John played a pivotal role at Petco leading change across the business as the company set a course around quality private brands, better pet nutrition, and omni channel convenience.  He authored many of the strategies currently underway today.

Price: $65 per person

You must be pre-registered in order to participate. Please contact Karyn Bennitt at with questions.



Market Research Seminars at Global Pet Expo

 Pet Market Opportunities in a Transformed Landscape

Date/Time:  Wednesday, March 20, 2:00 - 3:00 p.m.
Presented by:  David Sprinkle, Research Director, Packaged Facts

The U.S. pet industry is being transformed by changing mentalities about pets and pet care, with pet health and wellness increasingly broadly defined.  Pet parenting, pet ownership, generational, economic, and omnichannel trends have permanently broken down traditional industry boundaries.  With ecommerce sales dominating pet industry headlines, pet food brands and big-box retailers increasingly look to reorient and differentiate, including through involvement with pet welfare causes and with veterinary and non-medical pet services. Focusing on the dog and cat category consumer insights, this data-rich presentation tracks these evolving patterns and their implications for pet industry manufacturers, retailers, and service providers alike.

2019-2020 APPA National Pet Owners Survey – Debut

Date/Time:  Thursday March 21, 11:00 a.m. – 12:00 p.m.
Presented by:   Julie Springer, APPA Research Analyst

Get a first look at the 2019-2020 National Pet Owners Survey! This seminar will feature a comprehensive overview of the latest trends in pet product and service consumption. The presentation will also include a look at generational differences and the role they play in pet ownership.


The State of Global Pet Care:  How a New Generation of Pet Owners are Changing the Market Landscape

Date/Time:  Thursday March 21, 2:00 – 3:00 p.m.
Presented by:
  Jared Koerten, Head of Pet Care, Euromonitor International

The demographic profile of pet owners is changing around the world. A value-seeking, online-obsessed group of younger consumers is re-defining both the types of products they want and where they want to buy them. At the same time, a growing class of pet owners in emerging markets are changing the landscape for pet food and products in ways that will transform the global market in the coming decades. This presentation will explore these trends and offer strategies that manufacturers can adapt to best address this rapidly-changing market landscape.

Click here to register for the seminars.  Registration is appreciated but not required.  Seating is limited and is on a first come, first served basis.

Food Export USA Programs

Food Export USA is comprised of several non-profit state regional trade groups that help small- and medium-sized companies explore exporting. Activities are funded by the United States Department of Agriculture (USDA) Foreign Agricultural Service. APPA has partnered with the agency to provide our U.S. members with information on how to access services that support international trade.

For more information on any of these programs, click on the links below or go to


 The International Food Buyers Mission at Global Pet Expo

A low-cost opportunity for pet food manufacturers and exporters to meet with qualified buyers from around the world.
For registration details and deadlines for the next Mission, click on the link above.


 The Branded Program

Open to pre-qualified applicants that meet eligibility requirements, the program offers 50% reimbursement of your international marketing expenses, including:

  • International website development
  • Package & label modifications
  • Advertising, marketing & public relations materials
  • Product demonstrations and point-of-sales materials
  • Freight costs for samples

Your Global Pet Expo costs may be covered! For more information on eligibility requirements and how to apply, click on the link above.


 Food Show PLUS

This program is an enhancement package that helps to maximize your success as an international tradeshow exhibitor. Services include:

  • Introductions to qualified buyers
  • Market briefings
  • On-site assistance
  • Self-guided retail torus
  • Post-show lead qualifications


 Market Builder Program

The Market Builder Program assists U.S. exporters looking to launch their product in international markets, find new distributors or importers, and receive valuable feedback about their product. The program has two components:

Market Scan: uses in-market representatives to provide in-depth research including a distribution analysis, competitive product shopping, importation analysis, distribution referrals, and target importer profiles.

Rep Finder: an in-market representative facilitates direct meetings between your company and a select group of targeted importers. Includes distributor referrals and a target importer list.