American Pet Products Association Encourages Pet Owners to Check Their Pet?s Health in Observance of Pet Wellness Month

APPA Home / Events & News / Press Release
October 2, 2020

(Stamford, CT) – In observance of Pet Wellness Month this October, the American Pet Products Association (APPA) is proud to announce how APPA members’ innovative products are helping pet owners monitor and contribute to their pet’s overall health and wellbeing. Pet Wellness Month, founded by the American Veterinary Medical Association prompts pet owners to stop and check on their pet’s health and if necessary make a veterinary appointment. According to the Human-Animal Bond Research Institute, research shows pets have a positive impact on human health including low stress levels, blood pressure and increased physical activity. With pets playing such a helpful role in helping human health, it’s only appropriate pet owners do the same for their faithful companions. Below are a sampling of products manufactured by APPA members that can help with a pet’s health and wellness year-round.


Overall health includes dental health. About 80 percent of dogs have dental disease by age three which can lead to downstream health issues and countless other ailments. TEEF!'s Protektin42 is a patented prebiotic powder that strengthens the oral microbiome to promote the growth of beneficial bacteria that helps neutralizes bad breath. Simply add to a pet’s water bowl and they are on their way to better dental health.
Price: Starts at $28.00

Monitor all aspects of a dog’s health with the Freedom Smart Collar by Wagz. It has many features including GPS tracking, automated health recommendations based on a pet’s activity level, customizable fence containment zoning and an invisible leash. Plus, owners can manage all the data in the app which can be connected to more than one device for multiple dog households.
Price: $199.99


SANIPAW Dog Paw Wipes by PAWZ are safe, environmentally-friendly paw and grooming wipes for dogs. This dog cleaner is best used for paws, but it can also act as overall grooming spray.  It’s antibacterial, antifungal and antiviral, killing 99.99 perecent of germs. Great to use after every walk to disinfect and deodorize dogs. These wipes are hypoallergenic and safe to use for all breeds.
Price: $14.99



A healthy diet can make or break a pet’s overall health.
Brutus Bone Broth is an essential part of a pet’s diet, especially for nutrient absorption. It’s made with human-grade bone broth that has been specially formulated to enhance any dog’s existing diet by adding beneficial nutrients like turmeric, amino acids, and joint protecting supplements. Plus, it acts as a food topper to help moisten dry food for senior dogs or boosts flavors for picky eaters.
Price: Starts at $7.99


Keeping the body alkaline is good for human health but also good for pets’ health. Alkaline Mineral Drops by Alkazone makes normal water ultra-purified water with essential minerals, and is formulated specifically for pets. It’s a tasteless, odorless mineral formula that provides essential minerals that can be added to water for pets including dogs, cats, birds, horses and livestock.
Price: $31.99 

The creators of Caru Pet Food have developed delicious, nutritionally balanced stews for dogs and cats. The recipes are limited ingredient and made in small batches in the U.S.A. They're great for picky eaters and pet parents can see whole chunks of meat or veggies so they know exactly what's served in their pet's bowl.
Pricing: Start at 2.49 per carton


For more information, product samples, images or interview opportunities, please contact Liz Freeman at 775-322-4022 or


The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.



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