American Pet Products Association Launches Business Bootcamp to Help Businesses Succeed in the Pet Industry

APPA Home / Events & News / Press Release
September 22, 2020

(Stamford, CT) – American Pet Products Association (APPA) CEO Steve King announced today that the Association will be hosting the inaugural APPA Business Bootcamp, a three-day online program set to take place November 10-12, 2020. The series will cover three major areas including business basics, pet-industry specific business acumen and strategies for growth. 

“This new Bootcamp is designed to provide valuable resources for companies of all sizes, and especially individuals who are new to the Association and the pet industry,” said King. “With the education and information gained from the program, we have no doubt participants will gain valuable insights and a deeper understanding and connection to the pet care community. This is just another way APPA is supporting members with essential tools needed to succeed in this incredible industry.” 

The three-day program will include a total of 15 sessions with more than three hours of presentations per day, online panel discussions, live Q & A after every session, and a virtual networking event. Once the Bootcamp course work is completed, participants will also gain access to free resources to take a deeper dive into pet business strategies -- a $1,000 value.  These include a customized data report based on the APPA National Pet Owners Survey, a robust resource list of industry experts, retailers, distributors, rep groups and media contacts plus a complimentary 1-hours post-event consultation with PetsPhD, the firm selected by APPA to co-develop the conference content. 

The course is $399 for APPA members and $550 for non-members, and the Association is offering a 25% advanced savings registration discount for those that register before October 29th. For more details on the APPA Business Bootcamp program and registration, please visit


The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.



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