American Pet Products Association Launches New Membership Opportunity to Engage and Assist Pet Start-Ups

APPA Home / Events & News / Press Release
April 23, 2020

(Stamford, CT) – American Pet Products Association (APPA) CEO Steve King announced today that the Association has launched a new membership category aimed at addressing the unique needs of newer companies entering the pet industry. APPA’s Right Start Membership connects emerging pet product businesses with the resources they need to succeed 

“As the pet care community continues to evolve, more and more entrepreneurs are setting their sights on doing business in this industry,” said King. “APPA recognizes our responsibility to encourage growth through innovation and that start-ups play an integral role in ensuring the pet industry remains vibrant.” 

The Right Start Membership category was developed with this specific group of new companies in mind, providing them with access to a wide range of member benefits including APPA’s market research, public relations program, export-import solution center, government and regulatory affairs and education resources.  While companies designated under Right Start Membership are not eligible to participate at Global Pet Expo, these valuable benefits are designed to help set them on the path to success, especially in the retail space and for exhibiting in the future.  

APPA is the leading trade association in the pet industry made up of more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers. Membership provides engagement with experts and other professionals, visibility to customers, and access to must-have business tools that give companies a competitive advantage. 

To learn more about APPA’s Right Start Membership, please visit or email


The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.



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The Impetus Agency