APPA Releases New Report Detailing Pet Ownership Among Generations Including Gen Z

APPA Home / Events & News / Press Release
June 1, 2020

(Stamford, CT) –  Steve King, CEO of the American Pet Products Association (APPA), announced today, the release of Volume 3 of the APPA National Pet Owners Survey: Generational Report that delves deeper into data trends and buying behaviors of pet owners by generation. First launched with the 2015-2016 edition, the latest Generational Report now includes data from the youngest pet-owning generation, Gen Z.  The oldest members of this generation are just coming into adulthood and beginning to establish their pet ownership. While the biennial APPA National Pet Owners Survey breaks down a few select pieces of data by generation, the new Generational Report is designed to help businesses, media and others specifically identify trends among Builders, Baby Boomers, Generation X, Millennials, and Generation Z.

“We know that Millennials have taken over as the primary pet-owning demographic, and we’ve learned a lot about how differently that generation spends on pets compared to previous generations, but now there’s a new generation in town,” said King.  “APPA’s new Generational Report gives us valuable insight into how the behaviors and trends of current and future generations of pet owners are evolving and most importantly can help us shape our efforts to ensure the collective pet care community is meeting the demands of new generations.”

The following are some areas of research by generation found in this exclusive report:

  • Pet ownership by generation; including types of pets owned and average number of pets
  • Online purchasing trends including subscriptions
  • Specific health benefits of pets
  • Which generation is willing to spend more on their pets’ healthcare; including pet insurance
  • Generational preferences toward different types of pet foods and treats
  • How various generations become aware of new pet products
  • Influence of the economy on pet ownership

The full report of more than 85 pages of information is available for purchase for $400 for APPA members and $600 for non-members. To learn more, please visit


The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit for more information.



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