Market Research

Pet Product Innovation Starts with Pet Product Insights

New ideas are essential to innovating in the marketplace. But market research provides the idea validation you need to achieve business success. Although vital, conducting market research on your own can be costly—It requires significant expertise, manpower, and technology to yield high quality data and insights. With APPA, you’ll get access to affordable, comprehensive data that helps you better understand pet ownership, pet care practices and preferences in product and services consumption of America’s pet owners.

APPA Membership Includes the Market Research You Need


APPA membership provides complimentary access to the National Pet Owners Survey and member discounts on research that help you:

  • Determine the feasibility of a new business
  • Build a business plan
  • Develop your marketing and promotion strategies
  • Direct innovation and product development efforts
  • Identify emerging global pet markets for expanding distribution
  • Monitor industry trends that help you anticipate and react to market changes


APPA National Pet Owners Survey

The industry’s most comprehensive primary consumer research study about the U.S. pet population and pet owner demographics. Published every other year, the survey monitors consumer habits and trends in pet ownership, product, and service consumption. The 2023-2024 APPA National Pet Owners Survey will be available for purchase beginning May 22, 2023. 


National Pet Owners Survey – Interactive Data Portal

Analyze data the way you need it when you need it. The Data Portal offers customized access to APPA’s trusted consumer insights data from APPA’s National Pet Owners Survey. You can create consumer profiles, customize your data analysis, and define and refine your business strategies in just a few clicks. Access Market Intelligence


APPA Pulse Studies
COVID-19 Pulse Study: Pet Ownership During The Pandemic Vol 1-6

Insights into consumer attitudes and behaviors during the COVID-19 pandemic. With 6 Volumes, this tracker is positioned to measure the impact of COVID-19 on pet ownership, particularly pet product and service consumption. Get Complimentary Report

Pulse Study: Pet Ownership In The Current Economy Vol 7

The newest volume in The APPA Pulse Study series shifts focus from the COVID-19 pandemic to the effect of current economic conditions on pet ownership in the U.S.

New topics include:

  •  Level of concern about the current economic climate
  •  Impact of economic changes, such as increased gas and food prices
  •  How pet product purchasing would change if the economy worsens

 The new report continues to track areas studied in previous volumes of The Pulse Study, including:

  •  Current shopping behaviors
  •  Pet products purchased
  •  Outlets visited
  •  Availability of pet products

Packaged Facts®

For more than 50 years, Packaged Facts has been a leading publisher of market research in the pet products and services sector.  Their published reports span the pet industry from large studies on pet food and pet supplies to niche coverage of ec0-friendly products, pet insurance, per services and global pet trends.  Click here to learn more.

Euromonitor International

With an extensive network of in-country analysts around the world, Euromonitor International is the leader in strategy research for global consumer markets.  Passport Pet Care, an online database of research and analysis for pet food and pet care products, includes millions of statistics and reports covering 54 countries worldwide.

APPA members are eligible to receive a 15% discount on all purchases. For information and a comprehensive list of available products and services, click here.