Market Research

Vital Tools for Businesses of All Sizes


Market research is an essential tool for long-term success that can help you:

  • Determine the feasibility of a new business
  • Build a business plan
  • Develop your marketing and promotion strategies
  • Direct innovation and product development efforts
  • Identify emerging global pet markets for expanding distribution
  • Monitor industry trends that help you anticipate and react to market changes

Although vital to the health of your business, conducting market research can be costly.  It requires significant expertise, manpower, and technology to yield high quality data and insights. APPA membership includes access to several market research solutions that cover all of your business needs.

APPA National Pet Owners Survey

The industry’s most comprehensive primary consumer research study about the U.S. pet population and pet owner demographics.  Published every other year, The Survey monitors consumer habits and trends in pet ownership, product and service consumption.  Click here for more information.

A complimentary copy is available to APPA members (a $3600 value) and available for non-members to purchase.  Custom reports from The Survey data are also available and priced upon request.

National Pet Owners Survey – Interactive Data Portal

The Data Portal offers quick, customized access to APPA’s trusted consumer insights data. Just a few clicks is all it takes to get to know U.S. pet product consumers.

Create consumer profiles in seconds. Customize your data analysis. Strategize- Define and refine your strategies.

Analyze the data the way you need it, when you need it.

APPA Generational Report - Volume 

Based on information from the 2021-2022 APPA National Pet Owners Survey, this e-book examines trends, changes, and opportunities by generation within the pet products marketplace. For more information and to order a copy, click here.

Available to APPA members for $425 and non-members for $625.  

Packaged Facts®

For more than 50 years, Packaged Facts® has been a leading publisher of market research in the pet products and services sector.  Their published reports span the pet industry from large studies on pet food and pet supplies, to niche coverage of eco-friendly products, pet insurance, pet services and global pet trends.

Complimentary market summaries are available exclusively to APPA members when you log-in.  

APPA members are also eligible to receive a 10% discount on other full length key pet industry reports. 

Click here to learn more.

Euromonitor International

With an extensive network of in-country analysts around the world, Euromonitor International is the leader in strategy research for global consumer markets.  Passport Pet Care, an online database of research and analysis for pet food and pet care products, includes millions of statistics and reports covering 54 countries worldwide.

APPA members are eligible to receive a 15% discount on all purchases. For information and a comprehensive list of available products and services, click here.