2023-2024 APPA National Pet Owners Survey


Order the 2023-2024 APPA National Pet Owners Survey 

Member: $1,700.00
Non Member: $3,700.00



Non-Profit: $2,200.00

Most recent IRS Form 990 required*

Student: $1,700.00

Student ID and course syllabus required*

*APPA publication orders are non-refundable.

**To obtain the Non-Profit or Student discount, please submit your discount request and required documentation to marketresearchsupport@americanpetproducts.org.

*Orders are fulfilled within 7-10 business days. Please allow additional shipping time for hardcopy orders.  APPA publication orders are non-refundable. 


Trusted, Objective and Actionable Pet Industry Data for Smart Business Decisions

Since 1988 the APPA National Pet Owners Survey has delivered the pet industry's most comprehensive consumer research study about pet ownership, pet care practices and preferences in product and service consumption of America’s pet owners. 

Published every other year the APPA National Pet Owners Survey is the premier resource of its kind.  It is used by all sectors of the pet products industry and those looking to enter the market, including manufacturers and retailers, marketers, research and investment firms and media professionals alike to understand their consumers and define their business strategies.  The Survey studies U.S. pet owners of the following pet types:

The 600-page Survey studies U.S. pet owners of:  

  • Dogs
  • Cats
  • Fish
  • Birds
  • Small Animals
  • Reptiles
  • Horses

New and Expanded in this Edition

New topics:

  • How pet owners typically shop for pet care products
  • Impact of the current economy on pet ownership
  • Attitudes about changes in pet spending
  • Streamlined list of outlets where pets are obtained
  • Pets acquired because of COVID-19 and reasons why

Expanded topics:

  • Dog and cat food attributes
  • Cat supplements
  • Cat bed ownership
  • Fish food selection
  • Fish tank routine maintenance
  • Small animal bedding
  • Horse supplements

Also included in the APPA National Pet Owners Survey is a Lifestyle and Media section which examines pet owners in easily understood segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and media habits such as personal attitudes, travel, work, online shopping for pet products, and other demographic criteria. Get the inside track on the very people who determine where your business is heading: America’s pet owners!

To view the complete Table of Contents, click here.

For more information about survey methodology, click here.


"The APPA National Pet Survey is very important.  It tells you a lot about your category.  You can see what the trends are.  You can see what your buyers and what consumers are asking for."
- Krister Holm, Partner and General Manager, Petix Company LLC

Check out APPA's Essential Companion Resources to the Survey:

Customized Data Reports based on the APPA National Pet Owners Survey

Additional proprietary custom reports are available based on APPA's National Pet Owners Survey data. For more information and to order please email us. 

*Eligibility for customized reports based on the APPA National Pet Owners Survey is limited to APPA members and purchasers of the Survey.


Interactive Data Portal

APPA's interactive Data Portal is an easy-to-use data exploration tool that allows you quick, customized access to APPA's valued consumer insights data.  Key Platform Features: 

  • Customixzable inforgraphics
  • Customize cross-tabs across key demographics and content areas
  • Create custom filters
  • Perform desired calculations, including significance testing
  • Create and save favorite templates
  • Download to Excel to build tables, charts, reports

Learn More