Member Education Resources

 

  

Exclusive Education for APPA Members 

APPA is the leading source of education for pet industry professionals.  As a member, your benefits include an assortment of digital learning tools to help you stay up-to-date on industry advancements and relevant business topics.

Webcasts
Business Edge
e-Update Newsletter
White Papers

 


Webcasts

Webcasts are live, web-based seminars that offer interactive Q&A session for viewers.  APPA provides useful, engaging content with moderators that are leaders in their fields. 

Upcoming Webcasts:   

Mitigating the Impact of the New 301 & 232 Tariffs PART 2
Date:   October 17, 2018
Time:  3:30 p.m. ET/ 2:30 p.m. CT/ 12:30 p.m. PT
Presented by:  Thomas A. Cook, Managing Director, Blue Tiger International

Companies engaged in global trade, more specifically supply chains that source products from China, have been greatly impacted by the new tariff regulations, which can accumulate additional costs as much as 25%.

As Washington expands the products included under the 301 Tariff, more importers of pet products will be adversely affected.

This webcast will outline in detail how these tariffs work and how they impact global supply chains. But more importantly, the presenter from Blue Tiger International will review over a dozen solutions they have designed to mitigate the impact of the new tariffs.

Their solutions have been tested over the course of 30 years and have very specific application with these new tariffs emanating from Washington.

Brief Agenda 

  • Understanding the impact of the new tariffs
  • Managing a mitigation strategy
  • Calculating landed cost modeling
  • Mitigating strategies:
    • Alternative Sourcing
    • Free Trade Agreements
    • Drawback
    • Bonded Warehouses
    • Foreign Trade Zones
    • Vendor & Supplier Management
    • Negotiating Resolution Compromises
    • Case Study

APPA Members Only:  Click here to login and register.

Selling to Pet Specialty: Tips for Implementing Successful Sales Strategies
Date: 
October 18, 2018
Time: 
2:00 p.m. ET/ 1:00 p.m. CT/ 11:00 a.m. PT
Presented by: 
Trish Elkind, CEO, Pet People Enterprises and hosted by Dave Bolen, Pet Retail Specialist and APPA Member Program Consultant

The APPA Business Edge series continues with a presentation from Trish Elkind, CEO of PetPeople, a 54 unit pet specialty outlet based in Columbus, OH.  Trish will share her views on the pet industry and how pet product manufacturers and pet specialty retailers can be more successful doing business together.  Attendees will learn about what is important to high growth regional pet specialty retailers and their customers, helping them to improve product innovation, marketing and sales.

Pet retail specialist and APPA Member Program Consultant, Dave Bolen, will host the webcast and be on hand to help answer attendee questions.

APPA Members Only:  Click here to login and register.

Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits
Date: 
October 25, 2018

Understanding and anticipating the needs of consumers is essential for anyone working in a competitive business landscape.  How do consumers choose among brands?  How do consumers decide whether a product is valuable?  And why do so many smart people seem to make bad decisions?

Drawing on principles of behavioral economics and consumer psychology, Dr. McGraw will teach you:

  • Why it matters if an owner views their pet as a member of the family
  • A framework for thinking about how pet owners make consumer decisions
  • How to structure your offerings to guide choices that customers—and their pets—will be happy with

APPA Members Only:  Click here to login and register.


 

Archived Webcasts

APPA provides members with access to all of the webcasts previously presented. Members can login to access audio files and presentation slides for past webcasts.  


→APPA Members: Access All of the Archived Webcasts Here← 

Recent archived titles include:

  • Mitigating the Impact of the New 301 & 232 Tariffs, Part 1, Presented by Tom Cook, Managing Director, Blue Tiger International, October 4, 2018 (60 minutes) 
  • Developing Your Global Sourcing Strategy, Presented by Tom Cook, Managing Director, Blue Tiger International, August 9, 2018 (60 minutes) 
  • APPA Business Edge: How to Use Market Research to Improve Your Business, Presented by Dave Bolen, CEO, The Bolen Group and APPA Member Program Consultant and Maria Lange, Business Group Director, Gfk USA, June 19, 2018 (50 minutes)
  • Building a Digital Presence to Drive Revenue and Customer Loyalty, Presented by Trish Thomas, CEO of TEEM Marketing and Carol Frank, Managing Director, MHT Partners, June 7, 2018 (60 minutes)
  • APPA Export/Import Solutions- Developing Your Export Sales Strategy, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, May 24, 2018 (60 minutes)
  • Spotlight On: APPA’s Generational Report – Volume 2 and Other APPA Market Research, presented by Julie Springer, APPA Market Research Analyst, May 17, 2018 (45 minutes)
  • APPA Business Edge: Trade Show Success Strategies- Best Practices for Global Pet Expo and Other Trade Show, presented by Dave Bolen, Pet Retail Specialist and Business Consultant, Kevin Fick, CEO, Worldwise and Alice Tillet, CEO, Petmate, February 22, 2018 (60 minutes)
  • Cyber Security Issues In Global Trade: Avoiding Costly Mistakes, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, February 15, 2018 (60 minutes)

2017

  • Creating Sales Into Foreign Markets, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, December 14, 2017 (60 minutes)
  • APPA Business Edge, Presented by Dave Bolen, Pet Retail Specialist and Consultant, December 13, 2017 (45 minutes)
  • How to Stock Your Toolbox with Resources for Successful Pet Food Exporting, presented by Dennis Lynch, Export Counselor, Food Export – USA and Food Export - Northeast and Joshua Dillard, Deputy Director, Food Export – USA, November 30, 2017 (60 minutes)
  • Take the Fear Out of Exporting and Increase Your International Sales, presented by Jennifer Simpson, Regional Director, Eastern Region, Export-Import Bank of the U.S., November 16, 2017 (30 minutes)
  • Food, Fur and Beyond:   A Fresh Look at Pet Wellness, Presented by David Sprinkle, Research Director, Packaged Facts,  November 8, 2017 (60 minutes)
  • New Trump Administration on International Business: Concerns and Opportunities,  Presented by Thomas A. Cook, Managing Director, Blue Tiger International, October 26, 2017 (60 minutes)
  • Maximizing Your Pet Company's Value in 90 Days,  Presented by Shina Culberson, President of Quist and Moderated by Carol Frank. Managing Director, MHT Partners, October 24, 2017 (60 minutes)
  • Pet Product Marketing in Today's Digital Era, Presented by Tierra Bonaldi, Principal  and Katie Hippert, Digital Media Manager at The Impetus Agency, October 11, 2017 (60 minutes)
  • "I've Gotten the Big Order.  Now What?", Presented by Rick Rockhill, Executive Vice President and Partner at Lucy Pet Products and Carol Frank, Managing Director, MHT Partners, April 25, 2017 (60 minutes)
  • Natural Products, Pet Wellness, and the New Pet Parent, Presented by David Sprinkle, Research Director, Packaged Facts, January 25, 2017 (60 minutes)

2016

  • The Top Mistakes Entrepreneurs Make When Selling Their Business, Presented by Pamela Dennis, PhD, Organizational Development Consultant and Carol Frank, Managing Director, MHT Partners, December 1, 2016 (60 minutes)
  • Import Compliance Update, Presented by Rennie Alston, CEO, American River Group of Companies, November 17, 2016 (60 minutes)
  • Mastering Negotiation Skill Sets, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 27, 2016 (60 minutes)
  • The Ins and Outs of Licensing a Pet Product, Presented by Nicole A. Ressue, Intellectual Property Attorney.  Moderated by Carol Frank, Managing Director, MHT Midspan, September 27, 2016 (60 minutes)
  • Breaking Into the Millennial Mind - Strategies for Recruiting, Retaining & Engaging, Presented by Scott Zimmer, Generational Expert and Keynote Speaker, BridgeWorks, June 16, 2016 (70 minutes)
  • Harmonized Tariff Schedule (HTS) Classification, Determination & Compliance, Presented by Jasmin Marin, Senior International Trade Consultant at American River Group of Companies, June 9, 2016 (60 minutes)
  • Exporting in a Manner Compliant with U.S. Government Regulations, Presented by Sarah Reynolds, Senior Consultant / Trainer and Vice President of Operations, American River Group of Companies, May 4, 2016 (60 minutes)
  • Launching a Brand: Part II in a series on Creating and Launching a Brand, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, April 26, 2016 (60 minutes)
  • Developing a Brand Identity, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, February 4, 2016 (60 minutes)

2015

  • Best Practices for Sourcing Pet Products in China, Presented by  Neil Lenok, Managing Director, American River Group of Companies, December 16, 2015 (60 minutes)
  • Pulling Back the Curtain on Private Equity, Presented by Carol Frank, Managing Director, MHT MidSpan and Jeremy Holland, Principal, The Riverside Company and Owner of Outward Hound, December 15, 2015 (60 minutes)
  • Are you Recall Ready?  Learn How to Be Prepared for the Unthinkable, Presented by Roger Hancock, Founder and President, Recall InfoLink, and John Kirkpatrick, Director of Sales, Recall InfoLink, December 10, 2015 (45 minutes)
  • Best Practices for Dealing with FDA Regulated Imports, Presented by Jasmin Marin, Senior International Trade Consultant, American River Group of Companies, December 3, 2015 (60 minutes)
  • Export AES Compliance Management, Presented by Sarah Reynolds,  Senior Consultant/Trainer and Vice President of Operations, American River Group of Companies, November 19, 2015 (60 minutes)
  • Successfully Raising Capital to Fund Your Growing Pet Business, Presented by Pat Robinson, Business Development Manager, CircleUp, and Carol Frank, Managing Director, MHT MidSpan, October 27, 2015 (60 minutes)
  • Understanding INCOTERMS (International Commercial Terms) and How it Affects Imports & Exports, Presented by Neil Lenok, American River Group of Companies, June 11, 2015 (60 minutes)
  • eveloping Export Sales Opportunities, Presented by Neil Lenok, American River Group of Companies, May 7, 2015 (60 minutes)
  • The Myths and Realities of Pet Industry Mergers and Acquisitions: Revelations from Two Pet Industry M&A Insiders, Presented by Craig Lawson, Co-founder, MHT MidSpan and Carol Frank, Managing Director, MHT MidSpan, April 23, 2015 (60 minutes)

2014

  • Gaining a Competitive Advantage by Importing Your Pet Products, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 23, 2014 (60 minutes)
  • What is a minimum risk pesticide and how is it regulated? Presented by Leslie Garcia and Micah Reynolds, Senior Regulatory Consultants, Technology Sciences Group Inc., October 7, 2014 (60 minutes)
  • How to Select and Manage Your International Carriers, Freight Forwarder, and Custom House Broker, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 2, 2014 (60 minutes)
  • Demystifying Exports:  Exporting is Profitable, Presented by Neil Lenok, Managing Director, American River Group of Companies, August 21, 2014 (60 Minutes)


 
Business Edge 

A multi-faceted program that incorporates webcasts, white papers, networking events, and open forum discussions to drive success for members getting acclimated to APPA and the pet industry. Through Business Edge, members learn about the nuances and dynamics of the pet industry, how to navigate marketplace changes that could impact their business, and become more engaged with their peers. 

For more information about the upcoming schedule of events, visit the Business Edge program page. 


 

APPA e-Update Newsletter

The APPA E-Update is the digital weekly newsletter that provides members with information on association events, industry news, and the most current regulatory issue-tracking available.

Not getting e-Updates? Log-in to your account or contact APPA Member Services.


 

White Papers

White papers are research reports with substantive content that offer great insights to help your business stay ahead of the curve. The content of our white papers offer a roadmap to the themes, challenges, and developments that keep APPA members on the cutting edge of innovation.

Available white papers coming soon!