DOGTV Announces Partnership with the American Pet Products Association (APPA) for Global Pet Expo 2024

APPA Home / Events & News / Press Release
March 6, 2024

[Phoenix, AZ, March 6, 2024] - DOGTV, the first and only television network created specifically for dogs and their pet parents, is thrilled to announce its official partnership with the American Pet Products Association (APPA) for the upcoming Global Pet Expo 2024. As the official media partner, DOGTV is set to bring unparalleled exposure and coverage to brands and attendees.

The partnership between DOGTV and APPA signifies an exciting collaboration that will elevate the pet industry's presence at Global Pet Expo 2024. This alliance allows DOGTV to provide innovative ways for brands to showcase their products and services, reaching a wider audience both at the expo and beyond.

DOGTV will be at the forefront of media coverage at this year’s Global Pet Expo, offering unique opportunities for brands to shine. Attendees can look forward to DOGTV's live Pets Add Life Podcast hosted right from the expo floor, where industry experts and influencers will discuss the latest trends and innovations in the pet world.

Moreover, DOGTV's camera crews will be on-site, capturing engaging video content of exhibitors, attendees, product demonstrations, and much more. This extensive coverage ensures that brands receive maximum exposure and visibility throughout the event.

"We are delighted to partner with the American Pet Products Association for Global Pet Expo 2024," said Beke Lubeach, CEO of DOGTV. "This collaboration underscores our commitment to showcasing the best of the pet industry and providing valuable opportunities for brands to connect with their audience. Together with APPA, we are excited to bring a dynamic media presence to this premier event."

"At Global Pet Expo 2024, attendees can expect to experience 'Innovation in Motion,' as stated by Pete Scott, President and CEO of APPA. “Anticipate a transformed New Products Showcase, enlightening State of the Industry Insights, the vibrant Supplier Pavilion, and enriching Global Learning Sessions—all prominently featured through our collaboration with DOGTV."

For more information about DOGTV and its partnership with APPA, please visit


About DOGTV:

DOGTV is the first and only television network created specifically for dogs, providing scientifically developed content designed to keep dogs relaxed, entertained, and stimulated when home alone. With a unique blend of programming tailored to canine sensibilities, DOGTV offers a groundbreaking solution to alleviate separation anxiety and enrich dogs' lives worldwide. Visit for more information and follow us on Facebook, Instagram, LinkedIn, YouTube and Twitter/X.

About the American Pet Products Association (APPA):

The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958. APPA membership includes over 1,000 pet product manufacturers, their representatives, importers, and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop, and advance pet ownership and the pet products industry and provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following APPA Gives Back initiatives: the Human Animal Bond Research Institute (HABRI), Joybound People & Pets’ Pets & Vets Program, and Pet Care Trust and Pets in the Classroom. Visit for more information, and follow us on Facebook, Instagram, LinkedIn, Twitter/X and YouTube.


Cori Stoutenberg

American Pet Products Association (APPA)


Bryn Souza