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Contact: Julie Rowe
The Impetus Agency
775-322-4022
julie@theimpetusagency.com

American Pet Products Association Announces Renewed Support of CATalyst Council in 2020

(Stamford, CT) – American Pet Products Association (APPA) CEO Steve King announced today that the Association has renewed its support of the CATalyst Council, a facilitator that brings together shelter and adoption organizations, veterinarians and industry stakeholders for the betterment of companion cats. 

“APPA is proud to support the CATalyst Council and the important work they are doing in the pet care community to improve the lives and wellbeing of companion cats,” said King. “By supporting initiatives such as this, we are furthering the Association’s mission to promote responsible pet care.” 

According to APPA’s 2019-2020 National Pet Owners Survey, 34 percent of U.S. households own a cat, the second highest just behind dogs (50 percent). Additionally, animal shelters are the leading source from which cats are obtained, and the most noted benefits of cat ownership are companionship, love, fun to have in household and relaxation/stress relief. 

The CATalyst Council promotes continued collaboration between stakeholders in animal health and welfare, the human-animal bond, and pet retail for the betterment of companion cats. Working with industry partners, CATalyst Council creates networking opportunities to make the greatest possible impact on the lives and health of cats through unique partnerships, programs, and presence in the industry. 

“With support from organizations like APPA, we have the opportunity to put additional resources behind the initiatives that promote lifetime healthcare for companion cats, resulting in healthier and happier outcomes,” said Jane Brunt, Executive Director of CATalyst Council.

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The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Human Animal Bond Research Institute (HABRI), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit www.americanpetproducts.org for more information.